Shopify & PPC Specialist

23 hours ago

New Delhi, India Fitspire - Health | Wellness Full time
Job Title: Shopify & PPC Specialist
Location: Connaught Place, New Delhi
Employment Type: Full-time
About the Role
We’re looking for a detail-oriented Shopify & PPC Specialist who can directly manage our e-commerce website while running paid advertising campaigns to drive traffic and conversions. This role is execution-heavy and ideal for someone who enjoys getting hands-on with both platforms and performance data.
Key Responsibilities
Shopify (Hands-on Execution):
* Maintain and update the Shopify store — products, collections, and content.
* Optimize website speed, layout, and user experience to maximize conversions.
* Install/configure Shopify apps as needed for store functionality.
* Troubleshoot issues and implement fixes independently or with minimal developer support.
* Monitor analytics to ensure smooth operations and highlight areas for improvement.
PPC (Performance Campaigns):
* Set up, manage, and optimize paid campaigns on Google Ads and Meta Ads.
* Perform keyword research, competitor benchmarking, and targeting optimization.
* Track KPIs (CTR, CPC, ROAS, conversions) and adjust campaigns for performance.
* Test ad creatives and landing pages to improve cost efficiency.
* Stay updated with advertising platform updates and best practices.
Qualifications & Skills
* 1–3 years of hands-on experience with Shopify store management.
* Proven track record of running successful PPC campaigns.
* Understanding of SEO fundamentals and e-commerce conversion funnels.
* Familiarity with tools like Google Analytics, Tag Manager, and Meta Ads Manager.
* Basic HTML/CSS knowledge is a plus but not mandatory.
* Strong analytical and problem-solving skills with attention to detail.
What We Offer
* Competitive salary with performance-based bonuses.
* Exposure to a fast-growing e-commerce environment.

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