Head of Marketing

4 weeks ago

Gurgaon, Haryana, India LaFetch Full time

Job Title: Head of Marketing

Location: Gurgaon, India

Company: Lafetch

About Lafetch:

Lafetch is a premium online marketplace for fashion and lifestyle, exclusively showcasing homegrown brands across diverse categories such as ethnic wear, streetwear, resort wear, loungewear, accessories, bags, footwear, headwear, and skincare. With a strong emphasis on exceptional customer experiences and innovative solutions like 2-hour delivery in Delhi NCR, Lafetch aims to redefine how India shops for homegrown fashion.

As the Head of Marketing, you will lead strategic initiatives to elevate the Lafetch brand, build and empower a marketing team, and drive business growth through trend-focused, ROI-driven strategies.

Key Responsibilities:

1. Team Building


•Build and lead a strong, creative, and performance-driven marketing team.


•Ensure team members are aligned with the company's goals and supported in achieving individual growth.


•Foster collaboration and a positive work culture to maximize productivity.

2. Content Planning & Strategies


•Develop innovative content strategies to increase customer engagement and brand loyalty.


•Plan and execute campaigns that resonate with Lafetch's target audience, ensuring consistency across all channels.


•Align content with current trends and customer insights for maximum impact.

3. Third-Party Coordination


•Manage relationships with marketing agencies, influencers, and external partners to execute campaigns and projects efficiently.


•Ensure the delivery of high-quality outputs from all third-party collaborations.


•Evaluate and onboard new vendors to enhance marketing efforts when required.

4. Performance Marketing ROI Management


•Lead performance marketing campaigns across digital platforms to achieve customer acquisition and retention targets.


•Ensure optimal allocation and utilization of marketing budgets to maximize ROI.


•Continuously analyze campaign results, provide insights, and implement improvements to drive efficiency.

5. Trend Analysis


•Stay updated on emerging trends, technologies, and market shifts in the e-commerce and fashion industries.


•Incorporate trend analysis into campaign planning and strategy development to keep Lafetch relevant and innovative.


•Monitor competitors to identify growth opportunities and market differentiators.

Qualifications:


•Academic: Bachelor's/Master's degree in Marketing, Business, or a related field.


•Experience:


•Minimum of 4 years of experience in marketing.


•Proven leadership experience as Head of Marketing or an equivalent role in a marketing agency or an e-commerce app.


•Skills:


•Strong expertise in performance marketing, trend analysis, and campaign management.


•Exceptional communication, negotiation, and leadership abilities.


•Creative mindset with a keen understanding of customer behavior and market dynamics.


•Ability to manage budgets and deliver ROI-driven strategies.

What We Offer:


•Competitive salary of 7Lpa with performance-based bonuses.


•A chance to lead the marketing function of a fast-growing premium fashion marketplace.


•A dynamic, creative, and entrepreneurial work environment.


•Opportunity to collaborate with top talents in the fashion and e-commerce sectors.

How to Apply:

If you meet the above qualifications and are excited to shape the marketing strategy of Lafetch, send your resume and cover letter to with the subject line "Application for Head of Marketing."

Join us in redefining the future of India's homegrown fashion.

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