Impresario - Assistant Manager - Marketing & Community (2-3 yrs)

1 month ago

Hyderabad, India iimjobs Full time

At Impresario, we build the Industry's most cutting edge restaurant-brands. Over the past two decades we've gained expertise in meeting the ever-evolving going out needs of India by building spaces that connect with the urban citizen. Our restaurants are hand-made with love, care and precision & we believe that makes us who we are

We are looking for a young and hungry Marketing professional who is on top of the country's pulse, understands how trends work, is deeply aware of the millennial mindset & is willing to go all-in to create campaigns/experiences that set an example in the Industry.

The right candidate plays a pivotal role in how the brands are perceived in the designated market and how the restaurants perform on a day to day basis.

Detailed responsibilities as follows -

Marketing:

- Responsible for executing marketing campaigns and ensuring brand consistency across all communications executed in South Region for SOCIAL, Smoke House Deli, Boss Burger and other upcoming brand(s).

- Assist the regional managers to execute Local Store Marketing campaigns to support same store sales growth for the region.

- Lead the execution for new store / product launches.

- Coordinate with internal / external stakeholders for Design, PR, Communication and Digital Marketing to drive well rounded and high quality campaigns across platforms and channels

- Vendor management: Identify, manage & ensure timely delivery of the requirements as per internal procedures and policies. Including but not limited to Production, Print, Photography, etc.

- Compile monthly Marketing reports encompassing activities across brands, as per the requirement given by regional managers.

- Own the digital presence of individual stores across all online platforms - Facebook, Zomato, Swiggy, Dineout etc. Maintain updated information & resolve issues if any on a daily basis.

Community Building for SOCIAL:

- Identify forward thinking art and culture based communities in the region and build long term relations with them by collaborating on projects that build brand Social.

We're talking Film & Photography, Visual Art, Sports, Music, Inclusivity, Sustainability & more

- Represent brand Social for such communities and be their go-to person - you are a call away if they need you and vice-versa.

- Curate, execute & analyse campaigns as per the identified National Community Strategy of the brand - work closely with counterparts in various regions to maintain brand consistency.

- Host hyper locally relevant events across various outlets in the region, meeting business requirements while staying true to the ethos of brand Social.

- Own, build & drive Social's collaborative-shared-workspace concept, known as Social Works.

- Maintain day to day hygiene of the workspaces, acquire members, retain them and build a close-knit community.

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