Senior Brand Associate

4 weeks ago


MumbaiNavi Mumbai, India iimjobs Full time

- Identify, develop, or evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and mark-up factors

- Evaluate the financial aspects of product development, such as budgets, expenditures, research and development appropriations

- Consult with product development personnel on product specifications, such as design, color, or packaging and study on NPD

- Drives the evolution of the brand and its positioning, builds brand proposition for the new products to be launched.

- Collate and Analyze market trends, Monitor competitor activities

- Assist in developing the Annual Brand Plan in conjunction with the Marketing Head

- Responsible for analysis on Market trends, consumer insights and competitors' activities

- Recommend consumer promotions schemes, plan and execute consumer events

- Shape and communicate the marketing vision and mission


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