Associate Brand Director

2 weeks ago

Mumbai, India Games24x7 Full time

Introduction


Games24x7 is India’s leading and most valuable multi-gaming unicorn. We’re a full-stack gaming

company, offering awesome game playing experiences to over 100 million players through our

products - RummyCircle, India’s first and largest online rummy platform, My11Circle, the

country’s fastest growing fantasy sports platform.


A pioneer in the online skill gaming industry in India, Games24x7 was founded in 2006 when two

New York University trained economists Bhavin Pandya, and Trivikraman Thampy met at the

computer lab and discovered their shared passion for online games. We’ve always been a

technology company at heart, and over the last decade and a half, we’ve built the organisation

on a strong foundation of ‘the science of gaming’, leveraging behavioural science, artificial

intelligence, and machine learning to provide immersive and hyper-personalised gaming

experiences to each of our players.


Backed by marquee investors including Tiger Global Management, The Raine Group, and Malabar

Investment Advisors, Games24x7 is leading the charge in India’s gaming revolution, constantly

innovating and offering novel entertainment to players

Our 800+ passionate teammates create their magic from our offices in Mumbai, Bengaluru, New

Delhi, Miami, and Philadelphia


Who are we looking for?

Position Title: Associate Director- Brand Marketing


Role Summary


The Associate Director of Brand Marketing will have overall responsibility of Brand Management

(positioning, brand architecture, market expansion, market penetration, etc.),

Communication Development and building deep consumer understanding for the org. This

role comes with the accountability of managing marketing investments on the brand side as

well as partnering with the business team in growing and expanding the business/brand.

This is a leadership role with ~25 Brand, Media, Creative Designers, Insights managers

reporting into the candidate.

This highly empowered role demands innovative thinking, juggling multiple priorities and a

creative and energetic approach to leadership.


Job Responsibilities


 Drive consumer insights, competitive analysis, brand positioning, campaign launches

and marketing strategy

 Conduct market and gap analyses while monitoring competitive activity to ensure

competitive advantage and facilitate the realization of new brand opportunities

 Be the brand custodian and ensure consistent messaging across all platforms (in sync

with the brand)

 Translate business goals and market insights into effective marketing strategies and

campaigns that deliver measurable impact on both brand (Awareness/Consideration

scores) and business objectives (grow top & bottom of the funnel, i.e. ensuring

funnel improvements)

 Drive a differentiated content strategy across platforms


 Work with partners like creative agency, media agency, social agency and research

agency for implementation of marketing plan


Key Functional Competencies


 Strategic Thinking and Planning - Should have the ability to ‘think deep and think

wide’

 Customer First thinking

 Excellent ability to mine and interpret data to drive well informed strategies.

 Proposition Development

 Experience in crafting marketing campaigns that drive awareness and build

consideration and preference for the brand

 Experience in handling brand budget and a very good understanding of media

planning across ATL, digital and OOH

 Deep knowledge in performance marketing funnel

 Experience in leveraging social media platforms for brand growth.


Key Behavioural Competencies


 Leadership

 Stakeholder Management & Agency handling

 Forward-thinking, growth mindset and ability to challenge the status quo

 Bringing fresh perspective and take stakeholders alongside for implementation

 Great Team Player who is able to garner respect of team and peers

 Execution Excellence and Bias for Action.


Qualifications


 MBA

 10-12 years of work experience working in a Brand role.

o Experienced in strategy planning & execution of big budget marketing

campaigns Experienced in media planning and Digital, ATL & BTL media

buying

o Strong understanding of the Digital Marketing ecosystem & skillsets for the

same

 Exceptional problem solving and analytical skills

 Strong stakeholder and team management skills

 Experience of working in an internet company is preferred


Location: Mumbai | Position: Full Time

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