Lead Strategy Roundel Media
1 month ago
About us:
Target is an iconic brand, a Fortune 50 company and one of America’s leading retailers. Fueling the continued success of one of the world’s most beloved and recognized brands is a distinctly capable, creative, and innovative Marketing organization. Target Marketing is well known for inspiring and surprising guests, and we pride ourselves on connecting them to the products and experiences they expect and deserve from Target. We study our guests to discover new needs and insights, and then craft every interaction to build brand love. We are market experts who insist on a clear and cohesive understanding of our business objectives, guest segments and behaviors, strategies, and tactics, overcoming obstacles and measuring success. Our commitment to partnering both internally and with external agencies gives us a wide range of capabilities, from award-winning creative work to exciting and unique promotional marketing. Leveraging our collective assets and fostering a healthy, supportive, and open team culture, we deliver a holistically gratifying experience that guests can only get at Target.
Job Description
As a Lead for strategy at Target (Roundel) you will support Target’s retail media business. In this role you will define the strategy for audience, inventory management, product adoption, seasonality & advertiser education program in partnership with media operations, product, data science, sales and creative teams. Create a vision and strategy to deliver the most relevant ads to our guests at the right time to give an exceptional guest experience and help our clients meet their marketing goals. Identify opportunities based on new market trends, guest needs & macro-economic trends to develop our strategy to drive performance and product needs for improved guest and advertiser experience. You are expected to have a good understanding of data privacy regulations & compliance requirements. Introduce mechanisms to ensure our audience strategy meets all the compliance requirements to safeguard Target, guests, brands and our clients. Success in this position requires strong digital marketing, retail, E-commerce, data driven marketing, Programmatic, audience planning and program management expertise, with an ability to collaborate and influence stakeholders and senior leadership to drive performance.
Responsibilities:
- Create a vision and roadmap to build scalable and automated audience capabilities that will power Roundel campaign performance.
- Define an audience and data strategy framework in partnership with media operations, sales, clients and creative teams for Roundel advertisers.
- Track audience performance and define a process to make decisions on refining, creating new or deprecating the audiences in partnership with the product teams.
- Build strong & trusted partnership with product teams to proactively suggest optimizations to improve data match rates, improve forecasting accuracy & efficient inventory management.
- Identify latest market trends backed by research and data. Conduct competitive benchmarking and build a process to leverage this data and trends into our strategy to improve campaign performance for a category, sub-category, Brands, product line and audience.
- Partner with product teams to build full funnel audience capabilities based on feedback from Media Ops, sales, creative teams and Clients.
- Lead education and awareness programs for teams using Roundel’s audience capabilities.
- Conceptualise data and insights-driven marketing strategies that drive guest engagement and monetization opportunities.
- Partner with Target’s retail insights team to understand our guest experiences in store and online to map guest buying habits and preferences. Build tools and mechanisms for the team members to use that data to help build effective campaigns and audience segments
- Partner with Target retail and other cross functional marketing teams to build strategic initiatives to leverage new product launches, brand partnerships and marketing drives to drive campaign performance.
- Partner with media operations, creative, performance and insights, sales, and product teams to identify specific and targeted initiatives between teams focused to bridge the process and products gaps by building new- product capabilities to drive smooth and efficient operations.
About You:
- 10+ years’ experience in digital marketing & media, data driven marketing, Programmatic & audience planning.
Other Requirements:
Strong analytical skills with superior attention to detail, resourceful and self-motivatedDemonstrate strong problem solving and troubleshooting skills.Ability to communicate and collaborate with multiple business partners, work effectively with global teams and juggle multiple prioritiesHigh energy, result-oriented, team player.Advanced Excel/presentations skills with the ability to produce high-quality documents.Competency of industry systems & tools such as Adobe Audience Manager, Google Audience Manager, Liveramp, Doubleclick, Adwords, Social Platforms, MOAT, Google Analytics, ComScore, eMarketer, Nielsen, IAB, and moreExperience with online ad serving concepts (CPM/CPA/ROI/ROAS/RTB), video, mobile, social, display, RTB, programmatic buying.Understand concepts of programmatic planning, execution, and ecosystem across channels
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