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Manager - Biddable Media

4 months ago

bangalore, India Havas Media Network India Full time

Job Description:


We are seeking an experienced and strategic-minded Manager in Biddable Media to lead our digital advertising efforts and drive results through biddable media platforms. The ideal candidate will have a deep understanding of digital advertising principles, a proven track record of managing successful biddable media campaigns, and strong leadership skills to guide a team of digital advertising professionals.


Key Responsibilities:

Strategy Development: Develop and implement comprehensive biddable media strategies aligned with business goals and objectives, leveraging platforms such as Google Ads, Facebook Ads, Ads, and other programmatic advertising platforms.


Campaign Management: Oversee the planning, execution, and optimization of biddable media campaigns across various digital channels, ensuring alignment with target audience segmentation, messaging, and creative strategy.


Budget Allocation: Manage campaign budgets effectively, allocating funds across platforms and campaigns to maximize ROI and achieve performance objectives such as ROAS, CPA, and conversion rate.


Team Leadership: Lead and mentor a team of biddable media specialists, providing guidance, support, and expertise to drive team performance and professional growth.


Performance Analysis: Monitor campaign performance metrics and KPIs, analyze data to identify trends and insights, and provide actionable recommendations for optimization and improvement.


Ad Creative Development: Collaborate with the creative team to develop compelling ad creatives and messaging that resonate with the target audience and drive engagement and conversion.


Testing and Experimentation: Conduct A/B tests and experiments to optimize ad copy, targeting, bidding strategies, and landing pages for continuous improvement and performance enhancement.


Stay Updated: Stay abreast of industry trends, best practices, and emerging technologies in biddable media and digital advertising, and incorporate learnings into campaign strategies and tactics.


Requirements:

Bachelor's degree in Marketing, Advertising, Business Administration, or related field. MBA or advanced degree preferred.

5 years of experience in digital advertising, with a focus on biddable media platforms such as Google Ads, Facebook Ads, Ads, and programmatic advertising.

Proven track record of managing and optimizing biddable media campaigns to drive customer acquisition, conversion, and retention, with a strong understanding of digital advertising metrics and KPIs.

Experience leading and managing a team of digital advertising professionals, with demonstrated leadership abilities and the ability to foster a collaborative and high-performance team culture. Strong analytical skills with the ability to interpret data, analyze performance metrics, and derive actionable insights to inform strategic decision-making and campaign optimization.

Excellent communication and interpersonal skills, with the ability to effectively communicate complex concepts and ideas to cross-functional teams and stakeholders.

Detail-oriented with strong organizational skills and the ability to manage multiple campaigns simultaneously in a fast-paced environment.

Google Ads certification and other relevant certifications (e.g., Facebook Blueprint) are a plus.


About Havas India

Havas India gathers the expertise of 20 agencies and specialised divisions across 3 verticals: Havas Media Network – Havas Media, PivotRoots (integrated digital), Arena Media, Havas Media Tribes (out-of-home), Havas Market (e-commerce), Havas Play (sports, entertainment & content), Havas Programmatic Hub (programmatic trading desk), Havas Analytics (data & analytics), Socialyse (pure play social media), and Havas Play Gameplan (sports marketing); Havas Creative Network – Havas Worldwide India (creative), Havas People India (talent communications & employer branding), Havas CX India (customer experience), Think Design (UX/UI), Shobiz (experiential marketing), Shobiz Exhibits (exhibitions) Conran Design Group Mumbai (branding & design), PR Pundit Havas Red (PR), and Prose on Pixels (content-at-scale); Havas Health & You – Havas Life Sorento (health & wellness communications). With its unique Village model, it is an integrated network present across 3 Villages in Mumbai, Gurgaon and Bengaluru, and regional offices in Kolkata, New Delhi, Hyderabad and Chennai, with over 2000+ professionals and associates. As one of India’s fastest growing and agile networks, Havas India has bagged multiple new clients across verticals and won several prestigious awards over the last 2 years including the group being Great Place To Work® Certified™ twice in a row (Nov 2022 - Nov 2023 & Dec 2023 – Dec 2024), consistently being featured in the top 3 at R3 New Business League rankings, and winning at Campaign Asia-Pacific Agency of the Year awards, e4m Indian Marketing Awards 2023, ABBY One Show 2023, Campaign Women Leading Change awards, and more. Our CSR programs, DE&I initiatives, and being actively involved in various industry associations is what keeps us invested as a network that has a clear mission of making a meaningful difference to brands, businesses and people. For more information, visit and follow Havas India on social media.


About Havas Media Network India

Havas Media Network India is a media conglomerate that operates within a global framework – Mx – to drive Media Experiences and invest in Meaningful Media to build Meaningful Brands. The network offers a wide range of integrated marketing solutions covering strategy, media planning & buying, PR, social media, mobile, sports & entertainment, data, research & analytics services across traditional and digital media. It consists of media networks – Havas Media, PivotRoots and Arena Media, and specialist brands – Havas Market (e-commerce), Havas Play (entertainment, gaming, sports and fandom), Havas Play Gameplan (sports marketing), Havas Programmatic Hub (programmatic trading desk), Havas Analytics (data & analytics), Socialyse (social media), KlugKlug (influencer marketing) & Havas Media Tribes (out-of-home). For more information, visit & follow Havas Media Network on social media.