Head - Marketing - HealthTech (5-15 yrs)

1 month ago

Bangalore, India iimjobs Full time

We are seeking an experienced and dynamic Marketing Lead to lead the marketing efforts of our rapidly growing HealthTech startup. The Marketing Head will play a crucial role in developing and executing comprehensive marketing strategies to enhance brand awareness, drive customer acquisition, and support business growth.


Responsibilities:


- Develop and implement robust marketing strategies to achieve business objectives, including brand positioning, lead generation, and customer retention, Establish and maintain a consistent brand identity across all channels and touchpoints. Create and execute effective Above-The-Line marketing campaigns to increase brand visibility and reach.


- Plan and execute targeted Below-The-Line marketing initiatives to engage and convert potential customers. Develop and maintain a comprehensive marketing calendar outlining key campaigns, product launches, events, and promotional activities.


- Develop and manage the marketing budget, ensuring efficient allocation of resources for maximum ROI.


- Develop and execute a strategic PR plan to enhance the company's public image and maintain positive relationships with media outlets.


- Oversee the creation of press releases, articles, and other communication materials to effectively communicate the company's key messages.


- Work closely with product development, sales, and customer service teams to gather insights for marketing strategies and campaigns.


- Facilitate effective communication and collaboration between marketing and other departments to ensure cohesive and integrated business efforts.


- Oversee the creation and management of high-quality, relevant, and engaging content across various platforms. - Monitor and optimize digital marketing campaigns for maximum impact.


- Build and lead a high-performing marketing team.


Qualifications - Master''s degree in Marketing, Business, or a related field.


- 5 - 12 yrs of marketing experience from a healthtech or medical device company.


- Strong analytical and problem-solving skills. Strong leadership skills with experience in building and managing high-performing teams. In-depth knowledge of ATL, BTL, and content management. Exceptional communication and interpersonal skills. About organization Regarded as one of the fastest growing health start-ups in India and globally,


- This company is set to transform healthcare in India with the power of Connected Healthcare. An independent study by Sattva Consulting highlighted that every 100 Beds every year save 50,000 hours of nursing, INR 2.7 Cr of cost savings and deliver 144 life saving alerts. Organization uses proprietary Ballistocardiography & Artificial Intelligence to upgrade any bed to Connected Bed. Organization uses AI based Early Warning System to timely deliver the alerts to clinicians and nursing staff.x


- This organization has achieved a scale of 370+ Hospitals, 7700+ Beds Upgraded in the top hospital brands like Apollo, Ramaiah, Belle Vue, across India and now expanding abroad in Africa. - Foundation : October, 2015 - Founders : Mudit Dandwate, Gaurav Parchani - Headquarter : Bangalore, India - Key Investors & Backers : Prime Ventures, 3one4 Capital, YourNest Capital, Gokul Rajaram, BIRAC (Department of Biotechnology, SBI Foundation - Stage : Series A2 - Team Strength : 250+ - Business : Remote Patient Monitoring in hospitals and home to drive automation of vitals collection and AI driven early warning system to drive patient triaging.

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