Group Marketing Head

1 month ago

SuratGujarat, India iimjobs Full time

FEMALE CANDIDATES ONLY

Job Title - Marketing Head


Reports to Chairman

Department - Marketing

Location - Surat - HO

1. JOB PURPOSE:

- We are looking for a dynamic and market-aware Marketing Head who can lead our Group. Our Marketing Head is expected to expand our reach, customers, and advocates. She will work closely with the Stakeholders and cross-functional team to achieve financial growth and profitability of the brand. The candidate needs to bring with them a healthy and respectful attitude.

2. RESPONSIBILITIES:

- Create, execute, and measure marketing plans and campaigns across channels with a track record of successfully achieving KPIs in the technology-driven environment

- Create, own, and implement overall online as well as ofline marketing strategies, providing leadership and direction to team members

- Understanding the company's unique market position, its advantages, and challenges for marketing channels.

- Work with ATL & BTL agencies to convert strategy/take marketing concept into execution

- Create a complete ATL & BTL campaign package ranging from the in-branch display, promotion, gifting, seller/customer events, out-of-the-box tools, and tactics to garner product awareness among the audience

- Identify and finalize Marketing Alliances, where needed, to pull up sales/generate leads or customer walk-ins

- Develop, iterate and launch marketing programs, rolling out to multiple new markets and geographies

- Manage and lead the Marketing team, PR efforts, Demand Generation, Platform Marketing, Product Marketing, Program Management, and Brand Management.

- Plan and execute integrated marketing campaigns that build the company's pipeline and also mature existing opportunities

- Develop strategies for inbound and outbound campaigns including tactics such as SEM/SEO, Email, Social, affiliate, alliances, and more to build the lead database and increase qualified opportunity creation.

- Manage, track, report, and present program budgets by channel -campaign costs, performance, and ROI through the demand generation lifecycle.

- Provide marketing expertise to the Company by building, developing, and managing a marketing team capable of carrying out the necessary marketing strategies and tactics

- To articulate platform and brand vision to the community at large and also to internal teams

3. KNOWLEDGE, SKILLS AND ABILITIES REQUIRED.

Education:

Requirement: Post Graduate/ MBA (Mandatory)

Work Experience:

- More than 10 years of progressive experience working in a marketing leadership role with experience in Digital (SEO, SEM, Social Media, Email Marketing, Affiliate, Alliances,

File: CC Personal File Page 2 of 2

- Display Ads, Video Advertising, Retargeting, Mobile Marketing) and Offline (ATL, BTL, partnerships, PR and community management) marketing activities.

Language skills - Outstanding communication skills to provide direction and feedback for creative and analytical components of the Marketing team across the group.

CTC - Negotiable

Required KSA:

- Experience in Print, Media and Ads are must

- Leadership quality is preferred

- Should have handled a team of more than 10 members

- The candidate should be an enthusiastic, experienced, metrics-oriented marketer who enjoys challenges and pushing his/her limits.

- Ability to collaborate across the Group.

- Result oriented and ready to take ownership.

- Must have a desire to make an impact and a high work ethics.

- Demonstrated success within B2B/B2C marketing.

- Strong understanding of Excel and analytics along with data mining.

Industry - Human Resources Services

Employment Type - Full-time

- Screening question

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