Head - Corporate Communications - FMCG/FMCD (10-20 yrs)
4 weeks ago
Head - Corporate Communications
Reports to Head - Marketing Communication
Experience:
- 8- 15 yrs. of experience in PR Agency/FMCG/FMCD Bachelor's/PG degree in journalism, strategic communications, or equivalent.
- Minimum three years of PR/ Corporate communications experience Demonstrated experience with all types of social media (e.g. Facebook, Twitter, Instagram, etc.).
- Experience working in a high-volume, fast-paced environment Working knowledge of Microsoft Office and web content management systems experience.
Key Roles and Responsibilities:
- Develop PR campaigns and media relationship charter/strategies.
- Strategize year-long PR engagement that will establish the company and key individuals in the company as domain experts and thought leaders.
- Prepare and distribute press releases. Organize PR events (e.g. open days, press conferences) and serve as the company's spokesperson
- Collaborate with internal teams (e.g. content / product marketing / events) and maintain open communication with senior management (founders and key Spokesperson
- Address inquiries from the media and other parties
- Seek opportunities for partnerships, speaker engagements and earned advertorials
- Track media coverage and follow industry trends. Prepare and submit PR reports
- Own and manage reputation of the brand as well as key individuals on PR and Social Media
- Develops content and directs creative execution to provide a consistent, targeted, and impactful message.
- Day to Day operations management with PR agency.
- Builds and maintains solid partnerships with assigned internal clients to better develop, coordinate, direct, and facilitate strategic communications designed to meet business goals.
- Designs campaigns to target specific audiences, placing an emphasis and discipline on campaign performance to help with recommendations for future programs.
- Directs in-house and external graphic designers, photographers, and other media-production specialists' integral to the completion of marketing projects.
- Contributes ideas for new programs, researching and recommending innovative branding techniques.
- Provides hands-on support for assigned departments, paying close attention to timelines.
- Identifies and presents opportunities for consistency in messaging and customer experience across channels
- Develops an understanding of short- and long-term department goals and planned initiatives.
- Adjusts and communicates plan changes as necessary to ensure costs for materials /PR media.
- Works with leadership to take the pulse of overall business activity to identify cross-marketing opportunities.
Technical/Functional:
- Understanding of Creative Development Process
- Knowledge & Expertise on Digital & Media Planning
- Creative, Media, Digital Agency Management
- Have Managed budgets of 100 Cr +
- Strong understanding of Brand
- Fair understanding of various consumer touch points & its usage
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