Brand Strategist

Found in: beBee S IN - 2 weeks ago

Mumbai, India iimjobs Full time

Role: Brand Strategist

Location: Mumbai

Job Description:

- Partner with our founder and investors to develop and execute comprehensive content and communication strategies that align with company's vision, mission, traction, and business plans.

- Create compelling and informative written content, including blog posts, articles, website copy, press releases, and marketing materials, adhering to company's brand voice and style guide.

- Curate relevant and engaging visual content from various internal activities to supplement company's content strategy.

- Develop and manage the monthly content strategy calendar, establish key performance indicators (KPIs) to track content performance.

- Partner with PR agencies to develop and distribute impactful online messaging through various channels (excluding social media management).

- Drive asset creation projects in written, as well as visual forms including brochures, posters, social media posts, videos, advertisements, etc partnering with the founder's office, designers, photographers, and video makers.

- Monitor industry trends and competitor strategies to ensure company's communication remains fresh and relevant.

- Oversee company's offline engagement at events and conferences, collaborating with internal teams to ensure a strong brand presence.

- Work closely with cross-functional teams (design, engineering, etc.) to create a cohesive marketing content and develop visually appealing marketing assets.

- Analyze data insights to make strategic recommendations and optimize content marketing campaigns for maximum reach and engagement.

Skill Requirements:

- 6+ years of successful track record as a Brand Strategist or in a similar role.

- Past experience coordinating shoots, videos, writing articles, working alongside PR agencies, setting up SEO, and Social Media performance trackers.

- Proven track record in create compelling, concise, and impactful content that resonates with diverse audiences.

- Exceptional command of marketing language, grammar, and style.

- Proven track record in writing and scripting content

- Experience in developing and executing integrated marketing campaigns.

- Familiarity with digital marketing channels and tools.

- Ability to think independently, creatively and strategically.

- Strong project management and organizational skills.

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