Brand Strategist

3 weeks ago


Mumbai, Maharashtra, India iimjobs Full time

Role:
Brand Strategist

Location:
Mumbai

Job Description:

  • Partner with our founder and investors to develop and execute comprehensive content and communication strategies that align with company's vision, mission, traction, and business plans.
  • Create compelling and informative written content, including blog posts, articles, website copy, press releases, and marketing materials, adhering to company's brand voice and style guide.
  • Curate relevant and engaging visual content from various internal activities to supplement company's content strategy.
  • Develop and manage the monthly content strategy calendar, establish key performance indicators (KPIs) to track content performance.
  • Partner with PR agencies to develop and distribute impactful online messaging through various channels (excluding social media management).
  • Drive asset creation projects in written, as well as visual forms including brochures, posters, social media posts, videos, advertisements, etc partnering with the founder's office, designers, photographers, and video makers.
  • Monitor industry trends and competitor strategies to ensure company's communication remains fresh and relevant.
  • Oversee company's offline engagement at events and conferences, collaborating with internal teams to ensure a strong brand presence.
  • Work closely with crossfunctional teams (design, engineering, etc.) to create a cohesive marketing content and develop visually appealing marketing assets.
  • Analyze data insights to make strategic recommendations and optimize content marketing campaigns for maximum reach and engagement.

Skill Requirements:

  • 6+ years of successful track record as a Brand Strategist or in a similar role.
  • Past experience coordinating shoots, videos, writing articles, working alongside PR agencies, setting up SEO, and Social Media performance trackers.
  • Proven track record in create compelling, concise, and impactful content that resonates with diverse audiences.
  • Exceptional command of marketing language, grammar, and style.
  • Proven track record in writing and scripting content
  • Experience in developing and executing integrated marketing campaigns.
  • Familiarity with digital marketing channels and tools.
  • Ability to think independently, creatively and strategically.
  • Strong project management and organizational skills.


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