Senior Manager Digital Activation

1 month ago

Gurgaon, India adidas Full time

Senio

Senior Manager Digital Activation – Emerging Markets

 

 

Area:                                                                           Emerging Markets

Department:                                                               Brand Activation, Digital Activation

Direct Reporting Line:                                               Director Digital Activation

Subsidiary/country:                                                   India

Location:                                                                   

GSMS Grade:                                                              M3

Personnel Managed:                                                         Yes

Cost Center/Budget:                                                            Yes for assigned categories

 

 

Purpose & Overall Relevance for the Organization:

Support the Director of Digital Activation in providing digital content expertise and cost efficiencies by understanding content needs of stakeholders.

Manage planning, production(where needed), and rollout of content for the adidas digital ecosystem.

Support delivery of excellence in Content execution driving eCom Sales, Brand Awareness, Consumer Acquisition & Retention across owned digital channels.

Enhance the global toolkit delivery to enable a consumer experience that is:

PREMIUM: inspire love for our brand and desire for our product.

CONNECTED: offer a seamless experience across all consumer touchpoints.

PERSONALISED: delivering the right message to the right audience.

 

Key Responsibilities:  

 

  • Champion collaboration and integrated processes between key stakeholders, ensuring the team plays a key role in enabling the digital campaign planning needs to be implemented.
  • Lead go-to-market planning for digital campaigns on Emerging Markets .coms in close collaboration with key EM cluster Stakeholders and EM BU Leads. Go-to-market to include pre-season planning, in season planning and support on campaign execution
  • Responsible for working cohesively with Digital Activations Cluster Stakeholders on planning campaign go to market and supporting execution, in line with brand seasonal calendar & delivering integrated calendar with CRM & Membership.
  • Support locally planned commercial initiatives and other relevant integrated local or globally lead digital marketing campaigns in collaboration with EM cluster Digital Activation leads
  • Contribute to driving efficiency in digital asset creation, curation and optimisation by evaluating solutions in conjunction with the Director of Digital Activation.
  • Collaborating actively with the e-com team to ensure a seamless consumer experience on .com and on time in full campaign launches.
  • Work hand in glove with e-com consumer experience and campaign operations team to ensure a seamless consumer experience on .com (page load speed, page titles, product sorting, journey optimization etc.). Lead business case for .com improvements basis consumer funnel analysis in collaboration with e-com CX team.
  • Partner with the Analytics, Media Activation and Consumer Engagement to utilize consumer insights that can enhance content performance.
  • Support the Director of Digital Activation by contributing to the review and procurement of external agency partners.
  • Drive team cohesion with E-Commerce collating and providing seasonal content insights.
  • Ensure the team has a considered approach to content in line with Search Engine Optimisation (SEO) providing best practice and input into content briefs.
  • Manage the Test & Learn process and champion data driven decision making in the team.
  • Market contributor of digital content best practice; enable a team culture of benchmarking and collaboration.
  • Oversee the team’s monitoring of On time  in full delivery targets from partners and adjust available resources as required.
  • Contribute to the alignment of KPI’s for content across channels and platforms. Inform and monitor the team’s KPI performance.
  • Ensure identified content gaps in global toolkits are filled by the team, briefing additional content requirements and considering campaign content planning / consumer journeys.
  • Oversee delivery of final files to Media and Consumer Engagement teams.
  • Manage the implementation of the adidas digital content plan in partnership with relevant stakeholders in Emerging Markets Clusters (or 3rd Parties).
  • Operate within the framework that enables effective collaboration with Newsrooms and Media Activation teams, ensuring social content requirements and gaps are integrated into the content brief.
  • Facilitate escalations to the Director of Digital Activation supporting the team on encountered roadblocks.
  • Support special projects as required.
  • People management: Coaching and Development, Hiring, Promote Test and Learn culture. Live the Leadership Framework. Provide leadership alongside the fellow Category Digital Content, Planning & functional Consumer Engagement Heads as key member of the Digital Activation Content head’s management team.

 

Key Relationships:

  • Brand Activation Teams (Digital Activation, Consumer Engagement, Media Activation, PR/ Newsrooms, Omnichannel Activation)
  • Digital Brand Commerce teams (Creative Services, Content, Campaign Delivery, Brand Publishing)
  • Emerging Markets eCom
  • Emerging Markets Business Units
  • Cluster eCOM 3rd parties
  • Cluster Marketing Teams

 

Knowledge, Skills and Abilities:

  • Knowledge of technical and creative aspects of digital and mobile specific to excellence in online consumer experience.
  • Strong understanding of digital KPI’s and drivers of the eCom business
  • Experience in leading and executing digital marketing campaigns with knowledge of creative processes and production requirements
  • Strong cross-functional relationship management skills
  • Working knowledge of digital strategy and tactics.
  • Experience of enterprise-level platforms and understanding of digital IT products and capabilities.
  • Fluent in English spoken and written
  • Strong communication and presentation skills
  • Strategic mindset with an ability to prioritize and delegate accordingly.
  • An understanding of Brand Marketing content delivery needs, solutions and processes
  • An understanding of consumer behavior across the digital landscape
  • High resilience and solution orientated attitude
  • Leadership skills

 

Soft Skills:

  • Innovative thinker who can effect change and thought throughout an organization
  • Relentless drive and commitment to winning, working well under pressure
  • Organized, process and solution-orientated with an attention to detail
  • Collaborative & ability to influence cross functional teams through relationship building & stakeholder management.  Able to partner with internal and external teams-Leadership of Influence
  • Can independently prioritize and manage workload; works well under remote management

 

Requisite Education and Experience / Minimum Qualifications:  

  • College or university degree preferably in a Marketing discipline
  • 9 years + broad marketing/digital experience with exposure to global clients and a mix of agency and brand-side experiences
  • 4+ years digital content expertise

 

 

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