Senior Manager

1 month ago

Mumbai, India iimjobs Full time

About the client:

Our client's vision is to make healthcare affordable and accessible to all. We are a technology driven, tele-health platform that aims to reduce healthcare expenses and improve healthcare outcomes by democratising medicine purchase in India. The company, through its proprietary algorithm and tele-consultation, is able to recommend best value medicines to customers with precise scientific matching and outcomes history leading to 50%+ savings for customers

Looking for Digital Marketing Manager (Performance & Digital branding)

Job Description :

Looking for a digital marketing manager who will manage end to end campaigns for performance & digital brand campaigns across channels. You will be part of the growth team and will be directly responsible for driving growth and acquisitions via performance marketing channels. This is a high ownership role - you will need to have an in-depth understanding of the ads ecosystem, and should be able to solve problems independently, and work with our existing channel partners & agencies to drive business goals. You would need to be data driven, analytical & target oriented - agency/multi vertical experience is a plus. Experience on App performance marketing is a must. Youll need to have an understanding of consumer buying behaviours; along with a deep understanding in full-funnel marketing and app marketing. You will be contributing significantly to achieving B2C targets and work within the Growth Team.

Primary Roles and Responsibilities :

A. Digital Marketer

1. Own performance marketing campaigns across channels ( Google, Facebook, affiliates and Programmatic etc).

2. Responsible for setting the overall Performance Marketing and Acquisition Strategy, including planning, budgeting, reporting and driving execution with agency partners across Google and Facebook.

3. Create and implement a digital marketing strategy to drive awareness, traffic, conversions and revenue & retention (retargeting)

4. Own & deliver on user growth targets. Scale acquisition of high LTV users across app & web while maintaining efficiency on CACs and AOVs & other metrics.

5. Set up attribution models, multi-channel tracking and quality. Develop robust performance reporting framework, analytics, and ROI tracking for our mobile app and digital channels to continually optimize and improve our marketing investments.

6. Drive marketing effectiveness through continuous communication testing (A/B), innovation using different platforms and new products/formats, active co-creation and planning.

7. Monitor & strategize to optimize performance campaigns on channels like Google Ads (UAC, GDN, Search, DV360), Facebook Ads & affiliate networks.

8. Manage and drive results through our performance marketing agency/affiliate partners and work closely with internal stakeholders in Product, tech and data.

B. Data Background

9. Understand data in-depth, and churn out actionable insights to drive campaign performance and goals.

10. Create and manage internal campaign performance reporting along with agency, communication to all stakeholders and updates on campaign performance.

11. Work with internal database & MMP tools ( Singular, Appsflyer) and performance tools like GA4 /mixpanel etc) to understand data flowing in and act on actionable insights and optimise performance (CAC/ROAS/LTV/Retention)

Qualification & Requirements :

- Graduate or Postgraduate 4+ years of experience, minimum 2+ years in performance marketing In-depth knowledge of performance marketing, an understanding of consumer behaviour and campaign structure.

- Hands-on experience with Google, Facebook campaigns & has managed considerable monthly budgets. Platform knowledge for MMPs, deep understanding of attribution, is required.

- Proficient in excel, reporting tools. Full funnel knowledge of app ecosystem, metrics & understanding of how MMP systems work.

- Good to have qualifications- Agency experience/E-Pharma experience is a plus

- Experimentation mindset High customer obsessed and focused, wanting to understand the customer in-depth.

- SQL/R knowledge is not mandatory, but is a big plus.

Interested candidates may apply

  • Senior Manager

    3 weeks ago

    Mumbai, Maharashtra, India timesjobs Full time

    Senior Manager - Corporate BusinessResponsible for business development & sales of insurance products for the location Acquire new corporates and service them for their Insurance requirements Serve as an Insurance knowledge resource for the branch and alternate channel teams of group companies in the location Ensure good market visibility for Way2Wealth in...

  • Senior Manager

    4 weeks ago

    Mumbai, Maharashtra, India iimjobs Full time

    Sr. Manager - HR - Digital AdTech/ Marketing Agency Requirements:Develop and implement HR strategies and initiatives aligned with the overall business objectives.Lead the talent acquisition process, including sourcing, screening, interviewing, and onboarding new employees.Provide guidance and support to managers and employees on HR-related matters, including...

  • Senior Business Manager

    2 weeks ago

    Mumbai, Maharashtra, India timesjobs Full time

    ### Posted on: 4-Dec-2014Senior Business Manager - Bangalore / Mumbai Location: Bangalore, MumbaiExperience: YrsSenior Business Manager Knowledge of Sales of IBM Cognos & Business Objects products in Indian market for at least 34 years. Should have prior experience of large Account Management, Product Sales experience. Good Business Planning knowledge and...

  • Senior Manager

    1 month ago

    Mumbai, India Talent Corner Full time

    Roles and Responsibilities   Accountable for client servicing as the primary point of contact for evolving communication / PR strategies and ensuring the execution of campaign Driving new businesses along with the senior management / BD team of the company Desired Candidate Profile   Locate media opportunities based on client requirements through...

  • Senior Manager

    1 month ago

    mumbai, India Talent Corner Full time

    Roles and Responsibilities   Accountable for client servicing as the primary point of contact for evolving communication / PR strategies and ensuring the execution of campaignDriving new businesses along with the senior management / BD team of the company Desired Candidate Profile   Locate media opportunities based on client requirements through...

  • Title Senior Manager

    1 week ago

    Mumbai, Maharashtra, India sun pharma industries ltd panoli(dist-bharuch) Full time

    Apply for Title Senior Manager 1, Career Progress Consultants in Mumbai for 5 - 7 Year of Experience on

  • Senior Project Manager

    4 weeks ago

    mumbai, India IDFC FIRST Bank Full time

    Role/Job Title: Senior Project Manager Function/ Department: Retail Banking Operations Job purpose: As part of the Project & Quality team, the role bears the responsibility of Manage the PMO of projects through robust tracking mechanisms & Strong in conceptualizing ideas & converting into functional & non-functional BRD and UD documents. ...

  • Senior Project Manager

    1 month ago

    Mumbai, India IDFC FIRST Bank Full time

    Role/Job Title: Senior Project Manager Function/ Department: Retail Banking Operations Job purpose: As part of the Project & Quality team, the role bears the responsibility of Manage the PMO of projects through robust tracking mechanisms & Strong in conceptualizing ideas & converting into functional & non-functional BRD and UD documents. Roles &...

  • Senior Finance Manager

    5 days ago

    mumbai, India Kulfi Collective Full time

    What are we looking forTitle: Senior Manager - FinanceReporting to: VP - FinanceCompany: Kulfi CollectiveLocation: MumbaiApply here: the roleAt Kulfi Collective, we are on a mission to make the world (wide web) a brighter place, one incredible story at a time.We are looking for Senior Manager - Finance who shares our passion for shaping culture by combining...

  • Senior Relationship Manager

    4 weeks ago

    Mumbai, Maharashtra, India iimjobs Full time

    SR RM -REAL ESTATE-BUY SIDE - Investment Banking Job Brief: New Client Acquisition, Existing Client new business generation, Deal Structuring and Deal conclusion - Buy Side, work along with sell side to close transaction.Roles & Responsibilities: To generate business across real estate sector (Syndication, Land Intermediation, Asset Management, Strategy) To...

  • Senior Finance Manager

    1 month ago

    Mumbai, India Kulfi Collective Full time

    What are we looking forTitle: Senior Manager - FinanceReporting to: VP - FinanceCompany: Kulfi CollectiveLocation: MumbaiApply here: the roleAt Kulfi Collective, we are on a mission to make the world (wide web) a brighter place, one incredible story at a time.We are looking for Senior Manager - Finance who shares our passion for shaping culture by combining...

  • Senior Operations Manager India

    1 month ago

    mumbai, India Chronos Consulting Full time

    Job Description India Vacancy – Senior Operations ManagerLocation – Mumbai, Indian candidates only Must have a background in Shutdowns, Maintenance, TAR The Senior Operations Manager is accountable for all aspects of Operations and Project execution for the Company. Including provision of the necessary support and guidance to ensure that...

  • Senior Manager

    2 hours ago

    mumbai, India ACG World Full time

    Job Title: Senior Manager Sustainability DecarbonizationReports to: Head - CSR & SustainabilityJob Description:As a Senior Manager Sustainability Decarbonization, you will be responsible to drive and enhance best-in-class decarbonization approach for the Group which includes benchmarking & designing the overall framework in lines with key business...

  • Senior Manager Talent Acquisition

    1 month ago

    mumbai, India Glenmark Pharmaceuticals Full time

    Recruitment:Lead searches globally across all the Business Units, as part of the COE teamBuild effective market intelligence for Senior/ Leadership positions (both India and International)Deliver research on senior appointments to the highest standard; Carry out comprehensive and creative desk-based research for all assignment.Campus Recruitment:· Create...

  • Senior Finance Manager

    1 month ago

    mumbai, India Kulfi Collective Full time

    What are we looking for Title: Senior Manager - Finance Reporting to: VP - Finance Company: Kulfi Collective Location: Mumbai Apply here: About the role At Kulfi Collective, we are on a mission to make the world (wide web) a brighter place, one incredible story at a time. We are looking for Senior Manager - Finance who shares our passion for shaping...

  • Protiviti - Manager/Senior Manager - Project Management

    1 month ago

    Mumbai, India Protiviti India Member Private limited Full time

    Manager/Senior Manager - Project Management - Diversity & responsibilities:- Responsibilities include conducting on-site assessments, ensuring adherence to design specifications, and providing technical expertise to resolve construction challenges. - Review implementation of engineering plans, monitor construction progress, and address any deviations from...

  • Senior Manager-LIMS Project Manager

    1 week ago

    mumbai, India SUN PHARMA Full time

    Hi,We are having an opening for Senior Manager-LIMS Project Manager at our Mumbai/ Baroda location.Position: Senior Manager-LIMS Project ManagerLocation: Mumbai/ BarodaCompany: Sun Pharmaceutical Industries Ltd.Areas of Responsibility :Role & responsibilitiesManages assigned IT projects to ensure adherence to budget, timelines and scope of the project....

  • Senior Manager

    11 hours ago

    Mumbai, India ACG World Full time

    Job Title: Senior Manager Sustainability Decarbonization Reports to: Head - CSR & SustainabilityJob Description:As a Senior Manager Sustainability Decarbonization, you will be responsible to drive and enhance best-in-class decarbonization approach for the Group which includes benchmarking & designing the overall framework in lines with key business...

  • Senior Manager

    13 hours ago

    Mumbai, India ACG World Full time

    Job Title: Senior Manager Sustainability Decarbonization Reports to: Head - CSR & SustainabilityJob Description:As a Senior Manager Sustainability Decarbonization, you will be responsible to drive and enhance best-in-class decarbonization approach for the Group which includes benchmarking & designing the overall framework in lines with key business...

  • Senior Manager

    2 hours ago

    mumbai, India ACG World Full time

    Job Title: Senior Manager Sustainability Decarbonization Reports to: Head - CSR & Sustainability Job Description: As a Senior Manager Sustainability Decarbonization, you will be responsible to drive and enhance best-in-class decarbonization approach for the Group which includes benchmarking & designing the overall framework in lines with key business...