Brand Manager

1 month ago


Noida, India iimjobs Full time

1.Category champion: Lead foray of organization into a new category

2.Devise category strategy, brand positioning, commercialization of launch and build the new category as a new business for the organization

3.Communication lead: Work with creative agencies on Brand communication strategy and development (mainline and digital)

4.Media expert: Integrated Media planning and execution with ROI measurement

5.Identify research needs & work closely with research teams to launch and build the new category for the organisation

6.Lead the project with strong cross functional synergy

7.Lead and drive ROI led marketing initiatives

8.Lead the innovation funnel for the brand

9. Strong communication ability with exceptional stakeholder management skills

10.Ability to work in a fast-paced environment

11.Skills to build relationships across cross functionality

12.Working with sales team to get tangible results with marketing initiatives

13. Ability to take decisions quickly with a structured thought process

Adaptability to a changing environment.

Preference: Edible oil/Cooking oil


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