Sr. Marketing Analyst

3 weeks ago

Indore, India Cognizant Technology Solutions Full time

Marketing Specialist

Qualification:

• MBA in Marketing/Marketing Analytics domain
  • • Experience in data analysis is a must.
  • • Courses with hand on learning in the data/statistical domain would be a huge plus.

Responsibility:

Project, Process, and Business Responsibilities
  • Basis all the marketing data available, draw out a plan in terms of 360degree analysis approach basis client requirements enabling insights that lead to business decisioning.
  • Market Research Undertaking competitor, consumer, brand analysis with both primary and secondary data sources along with 1st,2nd, 3rd party data as applicable.
  • Undertake campaign performance analysis across the funnel including, measurement, analysis, and reporting from both KPI/metrics and creative standpoint.
  • Analyse the overall brand performance in terms of sales and other tangible metrics across ecommerce/offline and other functions.
  • Identify and map customer journeys Basis marketing performance data, provide recommendation to enhance objectives across the funnel and improve customer lifetime value.
  • Leading efforts of A/B Testing strategies and basis insights providing recommendations of optimization across channels.
  • Thought leadership on the current trends and best practices that enable further value to marketing performance analysis.
  • Being the key client stakeholder, strengthening business relationships, interacting with various internal & external stakeholders.
  • Lead and mentor marketing analysts to ensure timely delivery ensuring efficiency and effectiveness.
  • Contributing to efforts of business expansion with newer approach to problem solving.
  • People Management.

People Management:

  • • Being the client liaison and leading a team for analysts as per project requirement.

Key Decision Rights:

  • Project related decisioning.

Must Have Skills

  • Personalization - copy
  • Social Listening
  • Organic Social Media
  • Social media ads
  • Paid Ads
  • Search Marketing
  • Change Mgmt Communication
  • Site Merchandising
  • Online Reputation Management
  • Affiliate Marketing
  • Brand and Content strategy
  • Campaign Strategy
  • Campaign Orchestration
  • UX Consulting
  • UX research and analysis
  • UI UX Designs
  • Social Media Marketing
  • Content Marketing
  • UI/UX Hybrid
  • Marketing Analytics
  • Email Marketing
  • Online Marketing

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