Marketing Role

4 weeks ago


Chennai, India iimjobs Full time

Marketer - Growth


Roles and Responsibilities:

Strategy Development:


Develop and execute end-to-end demand generation campaigns across various channels, including digital marketing, email, content marketing, and social media, to drive lead generation and customer acquisition.

Content Development :


- Collaborate with the content marketing team to create compelling and targeted content for demand generation campaigns.


- Ensure content is optimized for different stages of the buyer's journey.

Funnel Optimization:


- Build and continuously optimize signups, lead generation and conversion funnels.

- Analyze performance, identify leaks, and implement solutions

Lead Magnets:


Develop and deploy compelling lead magnets that attract and convert our target audience, including whitepapers, webinars, e-books, and interactive tools.

A/B Testing & Experimentation:


Embrace a culture of experimentation by continuously testing campaigns, strategies, and channels to discover the most effective approaches.

Data Analysis & Insights:


- Leverage data to make informed decisions, track campaign performance, and measure ROI.


- Use insights to refine strategies and tactics continuously.

SEO and Analytics:


- Utilize SEO best practices to increase visibility and engagement.


- Analyze content performance metrics to inform strategy and adjustments.

Cross-functional Collaboration:


- Work closely with the content, product, and engineering teams to ensure alignment and synergy across all demand generation activities.

Market Research:


Keep abreast of the latest trends and best practices in demand generation, SaaS marketing, and your industry niche.

Growth Mindset:


Foster a culture of learning and innovation, encouraging team members and the wider organization to embrace change and new challenges.

Qualifications:

- Bachelor's degree in Engineering, Marketing, Business, or a related field; relevant certifications are a plus.

- Over 4-6 years in B2B marketing with in-depth knowledge of digital marketing channels, including SEO, SEM, social media, email marketing, and content marketing for B2B Saas companies

- Hands-on experience on Hubspot Professional/Enterprise platform. 1+ year of having managed lifecycle stages, creating automation workflows, custom fields, reporting dashboards to join data tables across multiple objects, email sequences, lead scoring.

- Experience setting up and executing marketing campaigns to engage, nurture and acquire accounts with a multi-touch, cross-channel approach.

- Experience with marketing B2B SaaS products in US, European and global markets.

- An MBA from a Tier I/II College is an added advantage.


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