Digital Marketing

3 weeks ago

chennai, India Saaki Argus & Averil Consulting Full time

We have an exciting job opportunity with one of our clients in the IT services space based in Chennai.


Role Description:


This position is a senior-level role within the marketing and communications team. It primarily focuses on two key areas: Digital Services and Partnership Marketing. The role requires strategic thinking, the ability to create fresh value propositions, and the development and execution of a global marketing strategy. Collaboration with various teams and the establishment of strategic relationships are also key components of this role.


Key Responsibilities:


  • Develop new value propositions and a global marketing strategy that positions our organization as a leader in Industry 4.0 and Digital Manufacturing services.
  • Collaborate with cross-functional teams to create compelling value propositions.
  • Create and optimize marketing and demand generation campaigns, using data-driven insights to enhance conversion.
  • Bring innovative ideas and best practices to create focused and distinctive campaigns.
  • Lead ABM programs to generate leads and enhance pipeline growth within key accounts.
  • Design customer outreach programs to engage target accounts.
  • Drive the development of relevant content and package case studies and customer testimonials.
  • Support the creation of internal communication and sales training material for new value propositions.
  • Develop and maintain strategic relationships with alliance partners.
  • Collaborate with partners to design and execute co-branded marketing campaigns.
  • Coordinate with internal teams to align partner activities with company objectives.
  • Develop and execute multi-touch marketing campaigns in partnership with alliance allies.
  • Utilize data-driven insights to optimize campaign performance.
  • Collaborate with alliance partners and internal teams to create relevant content for co-branded campaigns.
  • Package case studies and customer testimonials to enhance the value proposition of our alliances.
  • Support the creation of internal communication and sales training material related to alliance partnerships and campaigns.
  • Collaborate closely with sales teams to ensure they are well-equipped to effectively sell our partnered solutions.


Qualifications:


  • MBA with an engineering background is preferred, but we also highly value prior experience in alliance marketing campaigns.
  • A successful candidate should have 13-15 years of full-time experience in B.E. or MBA, with a track record of developing innovative propositions and campaigns that showcase creativity and storytelling.


Ideal Candidate Profile:


  • Exceptional storytelling skills and the ability to captivate audiences with compelling content.
  • Demonstrated capability to conceive and execute multi-touch marketing campaigns and work effectively with various stakeholders.
  • A comprehensive understanding of diverse marketing facets, including branding, communications, events, analyst relations, PR & media, customer-centric workshops, and social media.
  • Proficiency in the latest technology trends, including IoT, analytics, augmented reality, cloud services, and experience with marketing automation tools.
  • Content creation experience and the ability to transform technical information into impactful value propositions.
  • Sound knowledge of leveraging platforms such as LinkedIn, Bing, and programmatic advertising in digital marketing.
  • A collaborative team player with strong coordination skills.


If you are ready to embrace this exciting opportunity, please submit your profile with current CTC and notice period details


Our Client promotes diversity and are committed to being an equal-opportunity employer. Join us and play a pivotal role in shaping our future in marketing and partnership excellence.

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