Marketing Specialist

1 month ago


GurgaonGurugram, India iimjobs Full time

Hiring for one of the leading pathology laboratory organisation.


Role: Performance Marketing


Experience: Minimum 8-10 years experience in a consumer-facing brand or agency.


Qualification: MBA or relevant degree


Responsibilities:


- Develop and manage comprehensive digital marketing budgets, ensuring optimal allocation of resources for maximum ROI


- Analyse market trends and data to find opportunities, enhance campaigns, and raise return on investment.


- Create and execute comprehensive digital marketing strategies to drive online visibility, customer acquisition, and revenue growth


- Oversee and optimize performance marketing channels, including SEO, SEM, social media, email, Mobile app and influencer marketing


- Create and manage yearly digital campaign budgets.


- Collaborate with internal departments to ensure cohesive brand messaging across all digital platforms


- Manage and mentor a team of digital marketing professionals, fostering a culture of creativity and

results-driven performance


- Stay updated on digital marketing trends, tools, and platforms to implement innovative and effective strategies.


- Up-to-date with the latest trends and best practices in online marketing and measurement



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