AGM - Retail Marketing (12-15 yrs)

Found in: beBee S IN - 3 weeks ago

Noida, India iimjobs Full time

Overall responsibility for developing marketing strategies and plans to contribute to the malls rental and profit growth by developing differentiated marketing platforms for future growth and profitability.

Role & Responsibilities

- Giving strategic direction to the shopping malls division through consumer research, data analytics, macro market trends.

- Develop strong relationship with brand heads of main groups, key Brands and anchors to develop co branded marketing properties across shopping malls.

- Conduct periodic consumer research of our shopping malls and give direction to mall marketing teams.

- Identify and engage good data analytics company to provide intelligence for effective events and promotions.

- Give direction and implement digital marketing tools and programs across shopping malls.

- Centralise PR and ensure and facilitate PR for all shopping malls.

- Build a good network of media agencies and guide mall marketing to create effective monthly retainers.

- From time to time conduct catchment analysis for new sites and provide consumer inputs in site evaluation.

- Create properties across malls w.r.t. Loyalty programs, effective digital programs and keeping the shopping malls ahead in both marketing technology and tools.

- Identify new revenue streams through E Comm platform etc to keep shopping malls relevant in retail real estate business.

Personal competencies:

- Excellent communication skills

- Strong network with Marketing agencies, external vendors and media personnel

- Highly organized, proactive, and creative

- Good exposure in the Retail space

- Re-search & analytical skills

- Good interpersonal skills

Qualification & experience:

- MBA with specialisation in Marketing.

Relevant experience in: Retail. Fashion. New Age Media House

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