Group Product Manager

2 months ago

Mumbai, India Abbott Laboratories Full time

Independently handle brand management responsibility for allocated brands.

Brand portfolio to include strategically important brands of the Division

⢠Achieve top-line, market share and bottom-line targets for the brands assigned

⢠Work effectively with creative agencies as partners, to develop differentiated and impactful brand campaigns

⢠Ensure quality and timely delivery/execution of campaign collaterals/inputs/activities to field force

⢠Analyze market conditions and forecast sales on a regular basis

⢠Monitor ROI on brand strategies ⢠Monitor competitor activities

⢠Conduct research as per the brand need (analyze customer behavior, perception-attribute mapping, etc.) and design strategies accordingly. Undertake feasibility analysis/ market research for new opportunities.

⢠Develop and implement Annual Operating Plan for brand portfolio

⢠Undertake fieldwork to capture insights

⢠Effectively collaborate with sales team and cross functional stakeholders for buy-in of strategies to internal customers and ensure strong implementation of designed strategies

⢠Actively drive engagement with sales team - conduct CSM and other sales meetings to drive excitement

⢠Ensure quality and timely delivery/execution of campaign collaterals/inputs/activities to field force

⢠Effectively coordinate with other functional areas within organization e.g. Medical, Training, Promo team, Supply Chain, Finance etc.

⢠Lead Divisional initiatives which are of significant impact to the business / organization ⢠Buddy to new brand managers in the team

⢠Mentor/Guide to management trainees in the team

Education: â¢

Graduate in Science / Pharmacy â¢

MBA/PGDBA in Sales and Marketing

Experience:

⢠Pharmaceutical brand management experience of at least 5 years (preferably in MNC) as Brand manager/ Sr Brand Manager

⢠Additional exposure of sales preferred

⢠Exposure to managing Key Accounts / dealing with Key Opinion Leaders

⢠Experience in managing new launches

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