Deputy Manager
1 month ago
Deputy Manager - Digital Marketing
Objectives of this Role:
- Assist in the development and implementation of the campaigns wrt company's brand strategy
- Ensure digital presence serves to achieve immediate and long-term business goals, identifying and executing improvements in lead generation
- Provide market research, forecasts, competitive analyses, campaign results, and consumer trends
- Support the maintenance and development of internal tools, including a credentials database, tracking capability, global contact directory, and intranet sites
Responsibilities:
- Conduct research to analyze market trends, customer behavior, and competitive landscape, and prepare reports by collecting, analyzing, and summarizing data
- Communicate campaign objectives, timelines, and deliverables to sales team, and provide instructions for use or promotion
- Continually seek and research new sources of prospective customer data, and provide recommendations to marketing leadership
Qualifications:
- Bachelor's/PG degree , along with Past work experience in B2B industry /Similar role
- Knowledge of traditional and digital marketing, content marketing
- Experience with research using data analytics software
- Excellent writing, communication, and presentation skills
- Proficiency in full Microsoft Office suite, especially with Excel and PowerPoint
Preferred Qualifications:
- Familiarity with content management systems (CMS) & CRM tools
- Working knowledge of HTML and design and email software
- Experience working with budgets and forecasting
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