Deputy Manager

1 month ago


GurgaonGurugram, India iimjobs Full time

Deputy Manager - Digital Marketing


Objectives of this Role:


- Assist in the development and implementation of the campaigns wrt company's brand strategy


- Ensure digital presence serves to achieve immediate and long-term business goals, identifying and executing improvements in lead generation
- Provide market research, forecasts, competitive analyses, campaign results, and consumer trends

- Support the maintenance and development of internal tools, including a credentials database, tracking capability, global contact directory, and intranet sites

Responsibilities:


- Conduct research to analyze market trends, customer behavior, and competitive landscape, and prepare reports by collecting, analyzing, and summarizing data

- Communicate campaign objectives, timelines, and deliverables to sales team, and provide instructions for use or promotion

- Continually seek and research new sources of prospective customer data, and provide recommendations to marketing leadership

Qualifications:

- Bachelor's/PG degree , along with Past work experience in B2B industry /Similar role

- Knowledge of traditional and digital marketing, content marketing

- Experience with research using data analytics software

- Excellent writing, communication, and presentation skills

- Proficiency in full Microsoft Office suite, especially with Excel and PowerPoint

Preferred Qualifications:

- Familiarity with content management systems (CMS) & CRM tools

- Working knowledge of HTML and design and email software

- Experience working with budgets and forecasting



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