Brand Ambassador
3 weeks ago
Role Description:
Raise the profile of the brand within India through meaningful and memorable consumer connections
-Brand Ambassador led activity
-Annual Spirits festivals
-Network and relationship-building with target consumers
-Internal & Agency Partners
Increase brand awareness in Trade
-Drive brand education across ALL channels (On/Off)
-Cocktail Menu and drink strategy support
-Off-Trade Support
Collaborative relationships with key internal Pernod Ricard stakeholders.
-Establish and nurture strong collaborative and communicative relationships with Sales, Trade
-Marketing grounded on the core shared ambition, to communicate the brand stories and authentic production values to the trade and consumers.
-Seek out global best practice and share PR product education activities continually.
JOB REQUIREMENTS:
Minimum Educational Requirements and Work Experience:
Bachelor’s degree from Recognized Universities in India.
Hospitality experience – Minimum 4-6 years Spirit focused experience within bartender or bar manager role.
Functional and Technical Competencies:
Customer Relationship Management, Market & Environment, Product Knowledge, Commercial Strategy, Results Orientation, Promotion, Merchandising, Evaluation of Commercial Activities
Behavioral Competencies:
Interpersonal Skills, Networking, Communication, Goal Orientated, Planning and Organizing, Team Work, Influencing & Negotiation, Big Picture Thinking, Innovation, Making Things Happen, Initiative, Strategic Thinking
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