Brand Ambassador
4 weeks ago
Job Introduction
To generate sustained knowledge, passion and commitment for Glenfiddich amongst consumers, customers and the media in India in order to maximise visibility, top of mind awareness and build a strong brand presence in the marketplace in line with WGSI business targets.
Main Responsibility
Plan, deliver review and evaluate agreed range of activities to increase awareness and knowledge amongst customers and current/prospective consumers of Glenfiddich Brand in line with Brand profile, current Brand plan and budget Build strong working relationships with agencies, customers and internal stakeholders in order to optimise opportunities to deliver value adding activities and increase product visibility Ensure, through a range of activities, that customers are equipped to serve and promote the Brand to consumers, enabling them to become champions/ambassadors for the Brand Proactively identify opportunities for improving brand presence and driving distribution. Provide input to brand plans in prioritising investments and evaluating Brand initiatives Be the face of the brand and source of brand knowledge to our own employees (and extended community), to help with internal brand building To build a community of brand followers using digital channels and PR
Our Ideal Candidate
Essential:
Interest driven by curiosity about the category and industry Spirits industry knowledge and experience desirable Digital and social networks influencer in his/her community Ability to build sustainable rapport with key contacts within the business and wider consumer group, in formal and informal (social) settings Ability to express self in a clear, succinct, compelling and energetic manner in individual and group situations, adjusting language and style to capture the attention of the audience and organizational skills Skills in leading and motivating people to achieve individual, team and project results Champion of new ideas and initiatives; ability to identify new business opportunities and makes them a realityDesirable:
Strong integrity and social skills to effectively develop and manage business relationships Cultural sensitivity and curiosity with ability to adapt in various working environments A passionate presenter who is credible and able to inspire the market whisky consumers/enthusiasts Self starter with an entrepreneurial spirit Team player – able to work across different informal teams and good at nurturing relationships, internal and external
What we can offer you
We offer a competitive salary and benefits which are designed to promote our employees financial wellbeing. Employees are also eligible to participate in a bonus plan. Our employees enjoy a generous holiday entitlement. Private Healthcare for employees and dependents Pension provision for local nationals is addressed by the statutory Employees’ Provident Fund. Our Employee Assistance Programme offers practical, impartial support on everyday matters ranging from medical, financial and legal to home and family issues. Private Life Assurance Product allocation so that you can enjoy our fantastic portfolio of brands. Every employee has the opportunity to claim up to £1, per year for a charity or charities for which they have raised money, volunteered their time or personally donated. Learning resources to help you be your best self.-
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