Performance Marketing Specialist

4 days ago

Chennai, India Hashtag Inc. Full time

The Job:

  1. Develop and implement effective performance marketing strategies across various channels, including search engine marketing (SEM), pay-per-click (PPC), retargeting, social media advertising, display advertising, and more.
  2. Hands-on management of paid campaigns from inception to execution, including campaign setup, ad creation, targeting, budgeting, and ongoing optimization. Ensure campaigns are aligned with client objectives and key performance indicators (KPIs).
  3. Demonstrate deep expertise in popular paid marketing channels, including Google Ads, Facebook Ads, Instagram Ads, LinkedIn Ads, and other relevant platforms. Stay up-to-date with platform updates, features, and best practices.
  4. Leverage your experience in e-commerce marketing to develop and execute successful campaigns that drive online sales, increase customer acquisition, and improve overall e-commerce performance for our clients.
  5. Monitor campaign performance using appropriate analytics tools and generate comprehensive reports that provide actionable insights. Analyze data to identify areas for improvement and make data-driven recommendations.
  6. Work closely with our cross-functional marketing team, including content creators, SEO specialists, and web developers, to ensure seamless integration and alignment of paid marketing efforts with overall marketing strategies.
  7. Conduct thorough keyword research, analyze search trends, and optimize bid strategies to ensure maximum visibility and cost-effectiveness for campaigns.
  8. Implement strategies to optimize landing pages, checkout processes, and other conversion funnels to improve user experience and maximize conversion rates.
  9. Stay abreast with the evolving world of ad industry trends and platform nuances.


The Role Requires:

  1. Min. 3+ years of experience working in Digital Marketing OR Performance Marketing Agencies.
  2. Handling a minimum budget of INR 50 Lakh per month (or a similar budget) for clients, preferably across different industries.


Key Qualities:

A strategic thinker with strong analytical skills. A growth-oriented mindset is essential, along with expertise across major advertising platforms.

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