Brand Manager
2 weeks ago
Job Description: Brand Manager
Company: The Wellness Shop
Website - www.thewellnessshop.in
Location: Jaipur
About Us:
The Wellness Shop is a leading personal care clean beauty brand committed to providing high-quality products that promote wellness and natural beauty. With a focus on clean ingredients and sustainability, we aim to empower individuals to embrace a healthier lifestyle.
Position Overview:
We are seeking an experienced Brand Manager to lead our branding and social media initiatives and elevate our brand to the next level. The ideal candidate will have a strong background in branding, social media management, and creating luxury wellness brands.
Responsibilities:
· Develop and implement comprehensive brand strategies to strengthen brand identity and awareness.
· Lead the development of brand guidelines, ensuring consistency across all marketing channels.
· Manage all aspects of social media presence, including content creation, posting schedules, and community engagement.
· Collaborate with the marketing team to develop engaging content for social media platforms, website, and other marketing materials.
· Monitor and analyze social media performance metrics and provide insights and recommendations for optimization.
· Oversee the planning and execution of brand campaigns, promotions, and events.
· Conduct market research and competitive analysis to identify trends and opportunities for brand growth.
· Manage relationships with external partners, agencies, and influencers to amplify brand reach and visibility.
· Lead the rebranding efforts, if necessary, and ensure a smooth transition to the new brand identity.
· Stay updated on industry trends and best practices in branding and social media marketing.
Qualifications:
· Bachelor's degree in Marketing, Communications, or related field required; Master's degree preferred.
· Minimum of 5 years of experience in brand management, preferably in the beauty or wellness industry.
· Proven track record of successfully managing and growing brands, including experience with luxury wellness brands.
· Strong understanding of branding principles and strategies, with the ability to translate brand vision into actionable plans.
· Expertise in social media management across various platforms, including Instagram, Facebook, Twitter, and LinkedIn.
· Excellent communication and storytelling skills, with the ability to craft compelling brand narratives.
· Creative thinker with a keen eye for design and aesthetics.
· Analytical mindset with the ability to interpret data and derive actionable insights.
· Ability to work collaboratively in a fast-paced environment and manage multiple projects simultaneously.
· Passion for clean beauty, wellness, and sustainability.
Why Join Us:
· Opportunity to work with a leading clean beauty brand dedicated to promoting wellness and natural beauty.
· Competitive salary and benefits package.
· Dynamic and collaborative work environment with opportunities for professional growth and development.
· Make a meaningful impact by shaping the brand's identity and driving its growth trajectory.
If you are a strategic thinker with a passion for branding and social media marketing and are excited about the opportunity to elevate a leading wellness brand, we encourage you to apply for this role.
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