Brand Strategist

2 weeks ago

Jaipur, India Mobzway Technologies Full time

We are seeking a Brand Strategist who will help to strategize and execute innovative campaigns targeted to engage. His/her primary responsibilities will directs, oversees, and signs off on creative elements to ensure that materials adhere to company guidelines and are in line with the current brand strategy.
- 6 months
- 5years of experience in Brand management
- Led marketing for a fast-growing brand
- Can Demonstrate past experience in building a brand with proven results
- A mix of online and offline marketing experience
- Excellent verbal and written communication skills

**Requirements**:
**Responsibilities**:

- Develop and execute brand strategies, marketing communication
- Consumer research and online reputation management strategy for the organization.
- Design and Develop Marketing Vision, Brand Communication Strategy.
- To enhance brand awareness.
- Take overall accountability to set up the processes starting from Lead generation to conversion across multiple customer touch points.
- Managing creative, digital and media agencies is another critical requirement of the portfolio along with marketing budget planning and management.

Content & Creative
- To be responsible for the communication of clear and consistent brand messages.
- Cultivate and protect brand image.
- Develop content for consumption by digital and traditional media.
- Develop good relations with the PR to grow the presence of the brand.

Brand Strategy & Management
- Go to Market (GTM) Strategies for new product launches.
- Identify new and emerging Marketing Channels and create awareness of the brand.
- Implementation of Brand Strategies to maximize sales for each customer segment (B2C & B2B).
- Build the overall 360 Marketing Strategy for the Brand across Channels
- Development and Execution of Plans as per trends and positioning in the category.

Industry Analysis
- Track competition/substitute brands and bring out consumer insights.
- Analyse consumer behaviour for the brand's own products and competition.
- Market analysis to ensure the brand retains and grows market share.
- Keep a track of new trends and innovations by competition and its results on customers.

Department management
- Manage the entire marketing mix for the emerging consumer durable brand.
- Build the brand identity and product development strategy,and develop and execute the plan.
- Manage all branding campaigns, their ideation, budgeting, coordination with agencies/vendors and internal stakeholders, implementation and post-campaign analysis.
- Identify collaborations, cross-promotions, and new partnerships to grow the brand. Planning, implementation & execution of Brand Campaigns with the Advertising agencies and vendors.
- Responsible for liaisoning with various media and communications agencies, and driving the execution of marketing strategies in coordination with PR Team
- Craft innovative online campaigns while maintaining desired margins, and implement geography and platform-specific campaigns to achieve business objectives. Manage, leverage, and grow digital platforms and tools.
- Manage and work closely with the Digital team, create, curate, and manage all published content (images, video and written).
- Creative development of promotional materials, website content, advertising and other marketing related projects.
- Producing valuable & engaging content for the website, social media and blog that attracts & converts our target group.
- Continuously analyse sales, marketing and competition data.
- Develop insight for sales & top management and perform consumer research. Identify the gap in product offering. Liaise internally and externally and accomplish successful launch of the product.
- Conceptualization of product launch campaign with clear ROI indices across agreed consumer touchpoints. Ideate and execute events for increasing engagement with stakeholders like Platform partners and consumers.

Organization contribution
- Consistently brainstorming and collaborating with team for new ideas and strategies
- Researching and organizing facts and sources
- Protects organization's value by keeping information confidential.

**Job Information**:
Industry
- IT Services

Work Experience
- 1-3 years

City
- Jaipur

State/Province
- Rajasthan

Country
- India

Zip/Postal Code
- 302017

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