Brand and Community Manager

2 weeks ago

jaipur, India WsCube Tech Full time
Position Title: Brand and Community Manager
Location: Jaipur, Rajasthan
Experience Required: 1+ Year
About the Company:
WsCube Tech is a Vernacular Upskilling Edtech offering Tech-powered Career Acceleration Programs and Courses developing Job-ready Professionals for Global workforce needs.
WsCube Tech aims to create scalable impact and competitive-participation-shift with its Vernacular Tech-enabled Bridging Interfaces & Job-Oriented Skill Training Programs. In next 5 years, the Company aims to disrupt Career Readiness for over 100 Million Career Aspirants in deep demographics of “Bharat“ and set them competitively ready with hands-on skills to crack global career opportunities. WsCube Tech aims to combat the Learning Language barrier & Skill Mentorship lacuna with its Vernacular “Upskilling Bharat” Proposition.
Website Link: Channel Link: Summary: As a Brand and Community Manager, you will be responsible for developing and implementing strategies to enhance brand awareness, engagement, and loyalty across various online platforms. You will serve as the voice of the brand, building and nurturing relationships with the online community to drive positive sentiment and advocacy.
Responsibilities:
Brand Strategy Development: Develop and execute comprehensive brand strategies to establish a strong online presence and enhance brand equity.
Content Creation and Curation: Create engaging and relevant content for various online channels, including social media platforms, blogs, forums, and community groups.
Social Media Management: Manage all social media accounts, including content creation, scheduling, monitoring, and responding to comments and messages in a timely manner.
Community Building: Build and grow a vibrant online community around the brand by fostering meaningful interactions, discussions, and user-generated content.
Engagement and Relationship Management: Proactively engage with followers, fans, and customers to build relationships, address inquiries, and resolve issues.
Brand Monitoring and Reputation Management: Monitor online conversations and brand mentions, and respond promptly to both positive and negative feedback to protect and enhance the brand's reputation.
Analytics and Reporting: Track and analyze key performance metrics, such as engagement, reach, sentiment, and conversion rates, and use insights to optimize strategies and tactics.
Collaboration and Partnerships: Collaborate with internal teams, influencers, brand ambassadors, and partners to amplify the brand's reach and impact.
Trend Monitoring and Innovation: Stay informed about industry trends, emerging technologies, and best practices in digital marketing and community management, and integrate them into the brand's strategies.
Crisis Management: Develop crisis communication plans and protocols, and be prepared to handle and mitigate any online crises or controversies effectively.
Qualifications:
Bachelor's degree in Marketing, Communications, Public Relations, or a related field.
Proven experience in brand management, community management, or social media management.
Excellent written and verbal communication skills.
Strong creative and strategic thinking abilities.
Proficiency in social media management tools and analytics platforms.
Ability to multitask, prioritize, and work under pressure in a fast-paced environment.
Experience in crisis management and conflict resolution is a plus.
Passion for the brand and understanding of its target audience.

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