Marketing Head

2 weeks ago

Bangalore Urban, India Bodycraft Salon Spa and Clinic Full time

About the role:

This role will entail devising and executing marketing strategies with a focus on Brand Management, Content marketing, Events and Activations, Communications (Internal and External) with an ample opportunity to build a legacy brand of Bangalore.

Roles and Responsibilities:

• Translate brand strategy into plans, brand positioning and go-to market strategies.

• Strengthening the brand identity and positioning across online and offline channels for the salon and clinic division.

• Will lead ATL, BTL, Customer Research, Content & Creatives, Social Media

• Creating and managing customer research, promotional collateral to establish and maintain product branding

• Maintain brand consistency across all external and internal creatives and communications

• Handle external Media relationships, PR and agency relationships

• Develop best practices, define and track KPIs for managing marketing success

• Analyse campaign performance data to drive continuous improvement and hypothesis-led testing of new concepts




Required Skills:

· 5-8 years’ experience in Brand Management and Consumer Marketing with proven track record of creating and executing successful marketing plans

· Solid understanding of promotion and media planning - both grassroots and across major mediums (mainly digital)

· Expertise in creative and production process for traditional and digital (incl. video audio) materials

· Handled Content, media, PR and brand campaign management calendar

· Has built marketing experiences across display, social, mobile, online and mass media demands




Desired Skills:

· Superior Communication & Interpersonal Skills

· Dynamic Leadership/People Skills

· Ability to work in an unstructured agile work environment

· Excellent innovative, creative & strategic planning skills with successful track record of generating higher revenue through marketing efforts.

· Go-getter and positive attitude

Category manager

Creative

brand




 

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