Search Engine Optimization Manager

2 weeks ago

India BoomersHub Full time

BoomersHub is on a mission to disrupt the $100+ billion Senior Industry, creating the only one-stop solution for boomers across the US. Our platform helps you find just the right services for boomers. Our 200+ certified Senior Advisors help seniors in all 50 US states every single day. Our aim is to help our seniors live their best lives and find Happy Tomorrows


We are developing new products and services for the Senior Care industry, focusing on Senior Living communities and Home Care agencies. We also provide referral services for seniors and CRM software for related businesses.


About the Role:

To meet growing demands, we are looking for enthusiastic and analytical individuals with an interest in SEO and Digital Marketing.


As the company expands its Digital Marketing channels, we’re looking for an SEO and Digital Marketing Manager. The ideal candidate should be able to combine creativity and an analytical mindset to create captivating marketing campaigns, raise brand awareness, and turn our goals into conversions and new loyal clients.


The ideal candidate must have solid communication skills and the ability to learn and apply digital marketing skills. The candidate should also have experience developing digital marketing strategies, executing them, and reporting on performance. This is a highly engaging role with internal and external stakeholders, clients, and customers.


Responsibilities:

  • Develop, prioritize, and own the execution of our SEO roadmap alongside engineers and product managers
  • Develop and execute winning SEO tactics strategies to improve organic search
  • Create and execute Digital Marketing campaigns that generate sales leads
  • Drive growth initiatives in a variety of areas, including SEO, SEM, SMM, landing page conversion optimization, viral loops, etc.
  • Optimize and continuously improve websites and blogs according to the latest SEO standards
  • Create content strategies and coordinate with content writers
  • Create a marketing database for Leads, email, and social media content
  • Increase brand awareness by effectively managing online brand campaigns
  • Create and execute Go-To-Market strategy initiatives
  • Develop promotional materials to support all marketing campaigns and initiatives
  • Research competitors, analyze their strategies, and create a plan accordingly
  • Identify powerful keywords to drive the most valuable traffic at minimum Ad expense
  • Build relationships with influencers and approach them to contribute
  • Develop link-building strategies, back-links
  • Prepare Strategy reports, compiling and presenting SEO guidelines
  • Manage Digital Marketing Team

 

Educational Requirements:

  • Bachelor’s degree in any discipline


Experience Requirements

  • At least 4 year(s)
  • The applicants should have experience in the following area(s): Digital Marketing Strategy, Advertising & Promotion, Contents Development, Analytics, SEO and Social Media Marketing


Additional Requirements:

  • Technical SEO background required
  • JavaScript-based platform experience required
  • Experience in HTML, CSS, Bootstrap
  • Experience with website optimization tools – Google Analytics, Ahrefs, SEMrush, etc.
  • Experience on Google Search Console and Tag Manager required
  • Experience with Google Ads, YouTube Ads, and Facebook Ads
  • Product/Project Management Experience
  • Self-starter with initiative and drive
  • Motivate to rapidly learn new skills
  • Ownership of platform digital growth
  • Meticulous on quality; take pride in your work
  • Excellent writing and speaking English is a must.
  • Excellent planning and organization skills
  • Craves receiving feedback and constructive criticism

 

Employment Status:

  • Full-time
  • Flexible Working Hours

 

Job Location:

  • Remote 


Application instruction:

If you are the right person and confident that you have the above working knowledge, send your application to career@boomershub.com along with a recent resume. Candidates will be asked to take a primary online interview, followed by a Technical Assignment. This role will be employed immediately.

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