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Search Engine Optimization Specialist
3 months ago
The SEO Specialist will have a strong understanding of search engine algorithms, keyword research, and content optimization. The individual will be responsible for developing and implementing effective SEO strategies to increase our website's organic traffic and search engine rankings.
Key Responsibilities:
- Develop and implement comprehensive SEO strategies to improve organic search rankings and drive website traffic.
- Conduct keyword research and analysis to identify opportunities for content optimization.
- Optimize on-page elements including meta tags, headers, URLs, and internal linking structures.
- Perform technical SEO audits and provide recommendations for improving website performance.
- Monitor and analyze website performance using SEO tools and analytics platforms.
- Collaborate with content creators to ensure SEO best practices are integrated into content creation.
- Stay up-to-date with the latest SEO trends, search engine updates, and industry best practices.
- Track, report, and analyze SEO performance metrics and KPIs.
- Identify and implement opportunities for link-building and outreach.
Requirements:
- Proven experience as an SEO Specialist, preferably with a focus on the American market.
- Strong understanding of search engine algorithms, keyword research tools, and SEO best practices.
- Proficiency in SEO tools such as Google Analytics, Google Search Console, SEMrush
- Experience with HTML, CSS, and content management systems (CMS).
- Excellent analytical skills and the ability to interpret data to make informed decisions.
- Strong communication and collaboration skills.
- Ability to work independently and manage multiple projects simultaneously