Manager - Lifecycle Marketing

1 month ago


Bengaluru, India Murf AI Full time

About Murf.ai


At Murf AI, we're simplifying multimedia creation by harnessing the power of artificial intelligence. Our platform empowers users to craft high-quality voiceovers effortlessly, without the need for recording equipment. With a global reach spanning 150+ countries and over 4 million registered users, Murf.ai has experienced an impressive 6X revenue growth in the last 18 months. Murf Studio, our versatile tool, offers 120+ voices in 20+ languages, providing users unparalleled creative possibilities. With a new dubbing product about to hit the market, the timing couldn't be better


We are seeking a data-driven Lifecycle Marketing Manager to join our team. The ideal candidate will be responsible for developing detailed customer segments and use customer context to drive user acquisition, conversion and retention. This involves creating marketing campaigns for specific customer groups, using data to personalise user experiences throughout their journey, and keeping users engaged and loyal after they convert drive conversions. The candidate will also be responsible for driving product launches, marketing campaigns & building marketing automation infrastructure. This role requires a blend of creativity, analytical skills, and experience in customer lifecycle marketing within B2C or SaaS environments.


Responsibilities:


  1. Ideate, conceptualise and execute Product Launches & Marketing campaigns across In-app & Email channels
  2. Collaborate with product, design, and copy teams to build compelling positioning for product features. Provide strategic guidance to ensure creative materials align with marketing goals.
  3. Develop and manage scalable email and app notification systems. Ensure robust infrastructure to support large-scale communication efforts.
  4. Leverage data to inform and optimise marketing campaigns. Build dashboards to track top-line metrics such as revenue, leads, traffic, conversion rates, and channel driven metrics such as reach, frequency, CTR. Provide actionable insights to drive business decisions.
  5. Drive lead generation initiatives to nurture and convert leads targeting mid-market and large enterprise companies through customer lifecycle marketing strategies.
  6. Continuously test and refine marketing tactics based on data-driven insights.


Skills & Experience:


  1. 4-6 years of experience in growth marketing, customer lifecycle marketing, or a similar role in B2C or SaaS environments.
  2. Strong proficiency in data analysis and experience with marketing analytics tools like Google Analytics, Mixpanel, Amplitude etc.,
  3. Hands-on experience with marketing automation tools, email marketing platforms and in-app communication tools like Hubspot, Clevertap, Moengage, Mailchimp, Twilio etc.,
  4. Ability to build and interpret dashboards using tools like Tableau, BigQuery. Familiarity with SQL or other data querying languages.
  5. Excellent project management skills with the ability to manage multiple initiatives simultaneously.
  6. Strong collaboration skills and experience working with creative teams.
  7. Highly analytical mindset with a passion for using data to drive decisions.
  8. Exceptional written and verbal communication skills.


Benefits & Perks:


  • Own your impact: Develop a game-changing Marketing strategy and fuel Murf's growth
  • Shape the future: Be a key player influencing Murf's Marketing direction
  • Make a difference: See your work drive user acquisition and Murf's success
  • Work with the best: Collaborate with a talented team and push the boundaries
  • Leaves applicable as per company policy
  • Insurance/Healthcare coverage as per company policy


Why Murf AI?


Murf AI is revolutionizing creative workflows for businesses through the utilization of our cutting-edge AI technology. Recognized as a consistent Leader and Momentum Leader on G2 in 2022 and 2023, we empower L&D and creative teams to evolve into dynamic creative powerhouses. With a focus on cutting-edge research and innovation, a positive work culture, and real impact in the AI-driven space, Murf.ai is one of the fastest-growing companies in the AI voice space. Join us at this pivotal moment, where your ideas matter, and your contributions can leave a lasting impact.



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