Product Manager

1 week ago

Bengaluru, India Cisco Meraki Full time

As the leader in cloud-managed IT, Cisco Meraki connects passionate people to their mission by simplifying the digital workplace. Our impact is driven by the innovative, purposeful, and vibrant people who make up our inclusive community. When technology is intuitive, our customers can focus on what matters.

Our employees fuel the magic of the Meraki community. They have fostered an environment that empowers Merakians to challenge limits, embrace risks, and assist our customers in pursuing their missions.

Our guiding principles are rooted in our four core values: 'care deeply,' 'everybody in,' 'simplify everything,' and 'be brave.' These pillars have propelled us to the forefront of cloud-managed IT leadership and have played a pivotal role in shaping a more inclusive future for all.

Who We Are

Cisco Spaces – a cloud platform that turns buildings into smart spaces, is the fastest growing product in Cisco. We are helping users reimagine their buildings in a hybrid world by making them safer, more inquisitive and sustainable.

We have already digitized over 10 billion sq. Ft. of buildings - and guess what, we are only getting started. As Cisco moves towards a more software focused strategy, this is a phenomenal time to work at the intersection of IoT, AI, maps and analytics to ship a product that is shaping the future of smart buildings and hybrid workspaces. And we say, the future is now

Join our family and be part of the Product Management team that thrives on continuous innovation and pushes boundaries to deliver a product that brings value to customers

Who We’re looking for

Are you a skilled marketing professional eager to take on an exciting role creating modern customer experiences that drive customer activation, adoption and engagement? Join our dynamic and expanding team focused on creating customer value through user-centric digital journeys. The  Product Management team of Cisco Spaces  that’s focused on Customer Lifecycle Marketing has just the right role for you.

In this role, you will conceptualize and implement strategic campaigns tailored to deliver immediate customer value. You will collaborate effectively with various customer touch-points, including in-product tutorials and guides and customer education platforms. Your expertise will be instrumental in developing innovative growth tactics, using contemporary marketing channels such as chatbots, product tours, banners, knowledge base, and in-app messaging, alongside traditional channels like email.

Additionally, you will play a pivotal role in shaping cross-functional strategies and campaigns, working closely with teams such as Sales, Engineering, Product Marketing, and Product Management.

What You’ll Do

You will lead the development of customer and user communications, including use case messaging, product updates, newsletters, service notifications, and satisfaction surveys. Using customer data and analytics, you will craft highly targeted audience segments to ensure messages are delivered effectively via appropriate channels. As a custodian of our brand, you will consistently uphold our brand promise and narrative across all communications. You will provide regular updates to key stakeholders on future initiatives and project outcomes. Your exceptional organizational skills will shine as you create and manage the customer communication calendar, ensuring timely delivery of critical business communications. Moreover, you will maintain a balance by protecting our customers from excessive messaging, prioritizing relevance and engagement. Develop and execute campaign strategies across customer lifecycle (awareness, activation, adoption, renewal, upsell) to achieve business and adoption objectives Build, test, and optimize email campaigns to improve key metrics such as open rates, click-through rates, and conversion rates. Develop a deep understanding of the product and use it to craft engaging and relevant content and collaterals, including copy, visuals, and calls to action. Set up email automation workflows; schedule, send, and track email campaigns using marketing automation platforms (e.g., HubSpot, Marketo, Mail chimp) to nurture leads and drive conversions. Own campaign performance metrics and align them to key business and revenue metrics including customer acquisition and install base expansion.

Experience & Education

Bachelors/Master’s degree in Marketing, Business (or equivalent work experience). 2-3 years of experience in email marketing, including campaign management and automation tools. Ability to thrive in ambiguous situations and love to build things from scratch Solid understanding of email marketing standard processes, segmentation, and A/B testing. Strong writing and editing chops, with a talent for distilling sophisticated ideas into plain language across long-form, short form and video content. You love to build relationships and delight customers because you know loyal customers equals higher LTV. And you don’t need to google “LTV” Analytical mentality with the ability to interpret and act on data. Knowledge of HTML and CSS for email template customization is a plus. Experience with marketing automation tools and digital marketing tech stack is a huge plus (HubSpot, Google Analytics, Pendo, Hot jar, Data box, Elementor, Unbounce, etc)

Does this sound like you? We’d love to hear from you

At Cisco Meraki, we’re challenging the status quo with the power of diversity, inclusion, and collaboration. When we connect different perspectives, we can imagine new possibilities, inspire innovation, and release the full potential of our people. We’re building an employee experience that includes appreciation, belonging, growth, and purpose for everyone.

Cisco is an Affirmative Action and Equal Opportunity Employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, sexual orientation, national origin, genetic information, age, disability, veteran status, or any other legally protected basis. Cisco will consider for employment, on a case by case basis, qualified applicants with arrest and conviction records. 

Message to applicants applying to work in the U.S. and/or Canada:  
When available, the salary range posted for this position reflects the projected hiring range for new hire, full-time salaries in U.S. and/or Canada locations, not including equity or benefits. For non-sales roles the hiring ranges reflect base salary only; employees are also eligible to receive annual bonuses. Hiring ranges for sales positions include base and incentive compensation target. Individual pay is determined by the candidate's hiring location and additional factors, including but not limited to skillset, experience, and relevant education, certifications, or training. Applicants may not be eligible for the full salary range based on their U.S. or Canada hiring location. The recruiter can share more details about compensation for the role in your location during the hiring process.

U.S. employees have access to quality medical, dental and vision insurance, a 401(k) plan with a Cisco matching contribution, short and long-term disability coverage, basic life insurance and numerous wellbeing offerings. Employees receive up to twelve paid holidays per calendar year, which includes one floating holiday, plus a day off for their birthday. Employees accrue up to 20 days of Paid Time Off (PTO) each year and have access to paid time away to deal with critical or emergency issues without tapping into their PTO. We offer additional paid time to volunteer and give back to the community. Employees are also able to purchase company stock through our Employee Stock Purchase Program.

Employees on sales plans earn performance-based incentive pay on top of their base salary, which is split between quota and non-quota components. For quota-based incentive pay, Cisco pays at the standard rate of 1% of incentive target for each 1% revenue attainment against the quota up to 100%. Once performance exceeds 100% quota attainment, incentive rates may increase up to five times the standard rate with no cap on incentive compensation. For non-quota-based sales performance elements such as strategic sales objectives, Cisco may pay up to 125% of target. Cisco sales plans do not have a minimum threshold of performance for sales incentive compensation to be paid.

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