Senior Copywriter

5 days ago

Greater Kolkata Area, India PromotEdge Full time

Company Description:

PromotEdge is an integrated marketing and digital advertising agency, specializing in brand building, product sales, and narrative storytelling for brands.


Headquartered in East India, our team of 53+ marketers blends business acumen with creativity, having successfully served renowned brands such as TATA Steel, Emami's Zandu, Style Baazar, Tea Junction, Magik Lights, ABP News, PRAN Foods, Style Baazar, Utkarsh India, Austin Ply, Shyam Metaliks, SAI International, Unimark Group, Fox & Mandal, and more.


Our services encompass:

  • Brand Strategy & Design: Crafting compelling brand identities, developing effective marketing strategies, creative designing, and communication collateral creation.
  • Web Solutions: Designing and developing user-friendly websites, custom landing pages, and interactive mailers.
  • Digital Marketing, Automation & Analytics: Driving brand awareness and lead generation through search engines, social media, OTT platforms, coupled with effective email and WhatsApp marketing, content creation, and influencer marketing.
  • Audio-Visual Production: Producing high-quality corporate presentations, digital films, 3D/2D animated films, and more.


Our EDGE-based approach ensures that we deliver quantifiable results for our clients. Partner with us to embark on a journey of unparalleled brand growth and engagement.


Experience:

3-4 years crafting narratives in the agency business.


Job Responsibility:

As a Senior Copywriter, you will be responsible for crafting persuasive and compelling copy for various marketing materials. Working closely with the creative and client servicing teams, you’ll ensure that the content aligns with brand strategies and resonates with the target audience.


Skills Required:

  • Exceptional writing and editing skills.
  • Creativity in developing engaging content.
  • Understanding of digital platforms, brand tonality and content.
  • Ability to work on multiple projects simultaneously.
  • Excellent communication, interpersonal, and presentation skills.
  • Account Planning, Creating Social Media Calendars, Analysing the performance/engagement.

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