Copywriter

3 weeks ago

Kolkata, India BetheBee Full time

**PLEASE READ THE JOB DESCRIPTION BEFORE APPLYING**
- **Profile: Senior Copywriter**_
- **Location: Bhawanipore, Kolkata**_
- **Experience: At least 5 years of experience in a similar role and industry**_
- **Responsibilities**_

Copywriting: Create compelling and impactful copy for various advertising campaigns across multiple platforms.

Conceptualization: Collaborate with the creative team to generate innovative ideas and concepts that align with client briefs, target audiences, and campaign objectives.

Brand Voice: Maintain consistency in brand messaging and tone of voice across different communication channels, ensuring the brand's essence and identity is effectively conveyed.

Research: Conduct thorough research to understand client industries, target markets, and competitor landscapes, and incorporate relevant insights into copy development.

Collaboration with Designers: Collaborate closely with graphic designers and art directors to ensure seamless integration of copy and visual elements, maintaining a cohesive and impactful final output.

Editing and Proofreading: Review and revise copy for clarity, grammar, accuracy, and adherence to brand guidelines, ensuring error-free and polished final deliverables.

Timelines and Deadlines: Manage multiple projects simultaneously, adhering to project timelines and deadlines to ensure timely delivery of high-quality copy.
- **Requirements**_
- Proven experience as a copywriter in an advertising agency or related field, with a strong focus on traditional/mainline advertising.
- Exceptional written and verbal communication skills, with a keen eye for detail and the ability to convey messages effectively and persuasively.
- Creative mindset and the ability to generate original ideas that align with client objectives and resonate with target audiences.
- In-depth understanding of advertising principles and techniques, including storytelling, brand positioning, and persuasive writing.
- Strong research skills to gather insights and develop a deep understanding of client industries, products, and target markets.
- Ability to work collaboratively in a fast-paced, deadline-driven environment, adapting to feedback and managing multiple projects simultaneously.
- Proficiency in industry-standard software and tools, such as Microsoft Office and Adobe Creative Suite.
- A portfolio showcasing previous work, demonstrating creativity, versatility, and a strong grasp of the mainline copywriting craft.

If you are a talented wordsmith with a passion for crafting impactful copy that resonates with audiences, join our vibrant creative team at BetheBee. Be part of our journey in delivering exceptional advertising solutions that captivate and inspire.
- **Company Description**_

BetheBee is an advertising agency based in Kolkata, founded in 2013.

At BetheBee, our passion lies in delivering exceptional brand, communications, and marketing solutions that meet our client’s unique challenges and drive their success. With a focus on maximizing our clients' profit, we work diligently to provide strategic, creative, and advisory inputs that elevate their brand presence. We specialize in providing creative solutions to our clients, with an emphasis on detail and quirk.

Our dedicated team of over 65 professionals craft tailored communication solutions across a range of platforms, including advertisements, digital marketing, brand identity, packaging, and brand activations.

We understand the diverse needs of our clients, and our expertise extends across various sectors such as Real Estate, Building Materials (Cement & Steel), Financial Services (Life Insurance & Bank), Fashion (Jewellery, Men's & Women's Ethnic Wear) among others.

We have clients spread across 10 Indian States in the 13 cities of Mumbai, Pune, Gorakhpur, Bhubaneswar, Cuttack, Raipur, Jamshedpur, Ranchi, Patna, Guwahati, Agartala, Siliguri and Kolkata.

We have worked with the top real estate corporates in each of the cities we are present in and reputed national and regional clients like SBI Life Insurance, Elegant Steel, Amrit Cement etc. Our efforts have been rewarded with awards like Talent Track Awards, Foxglove Awards, and Economic Times’s Realty Plus Conclave and Excellence Awards.

**Salary**: ₹40,000.00 - ₹70,000.00 per month

**Benefits**:

- Provident Fund

Ability to commute/relocate:

- Kolkata, West Bengal: Reliably commute or planning to relocate before starting work (required)

**Experience**:

- Copywriting: 1 year (required)

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