Creative Copywriter

1 week ago


Kolkata, West Bengal, India Meraqi Digital Full time

Working with other creatives, Creative Copywriters use their excellent writing skills to create and deliver imaginative campaigns and copy for their clientsAs a Creative Copywriter you'll work alongside other copywriters and designers / art directors within the creative department of the agency.

You'll work from client briefs to conceive, develop and produce effective marketing campaigns.

You'll focus on providing the written words (the copy) for any marketing campaign, while the design team will deal mainly with the visual images.


Copy can include:


writing for web advertising, social media and mobile applicationscreating headlines, slogans, catchphrases, straplines and body copy for print advertising and leafletscreating scripts for radio jingles and TV commercials.

ResponsibilitiesAs a Creative Copywriter, you'll need to:work in partnership with the design team to form a creative team working on creative briefshandle multiple client accounts, working on several campaigns at once, sometimes under pressure and often to tight deadlinesfamiliarise yourself with your clients' products and services, the target audience and their competitors' activitiesliaise with clients and interpret their briefsdevelop creative ideas and concepts, often in partnership with the design team / partnerspresent ideas to the for approval and development and then to your clientswrite clear, persuasive, original copy through the various iterations of the projectproofread copy to check spelling and grammaramend, revise or redevelop adverts or campaigns in response to feedback from the creative director, account team or clientsoversee campaigns through the production stage to completionliaise with production companies, photographers, typographers and designerskeep up to date with popular culture and trendsmonitor the effectiveness of marketing campaigns

Working hoursWorking hours are generally 10am to 7pm. However, it's normal to work long, irregular hours when meeting tight deadlines. This may include working in the evenings and some weekend work. Part-time work and secondments may be difficult to obtain.
Self-employment or freelance work is possible for experienced copywriters.


What to expectyou'll generally be office-based but may be required on TV shoots, radio recordings, castings, or in editing suites.

You may also visit clients, undertake research in public areas or visit different locations to help with will be based out of Kolkatathe work may be challenging and highly pressurized, but it can also be exciting and rewarding.

Dynamic, fast-paced creative industries attract a young workforce, and ageism is rife.

Professional Competencies

Although copywriters come from a range of backgrounds, creativity and the ability to write well are key requirements.

A degree in one of the following subjects may increase your chances:
creative advertisingcommunication or media studiesEnglishjournalismpublic relations.

Postgraduate study isn't essential, but it may be worth taking a vocational course in advertising, particularly if your degree is in an unrelated subject

SkillsYou'll need to show:


the ability to write good, clear copy in a variety of styles, with accurate spelling and grammarstrong analytical skillsexcellent teamwork, communication, and interpersonal skillsthe ability to form strong working relationships quicklylogic, creativity, and imaginationthe ability to work under pressure and meet tight deadlinesstrong organizational skillsself-motivation, flexibility, stamina, and the ability to adaptconfidence, enthusiasm, and determinationaccuracy and attention to detailthe resilience to accept criticism of your workcommercial awareness with the ability to understand the target audiencean interest in popular culture, new trends, and stylesgood research skillsadministrative, IT, and proofreading skills.

About MeraqiMeraqi Digital LLP is a team of young dynamic digital natives.

We aim to exploit the space where data, content, and technology collide to create memorable experiences for people and brands.

We are an independent marketing communications consultancy dedicated to delivering one thing really well:
doing what's right to help our clients win. We are new but with a significantly experienced team who have worked with few of the world's best brands. We seek o be smart with anything we create strategically, creatively and commercially. With our global and local experience, we create effective marketing communications that helps clients grow their business.
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