Vice President

2 months ago

Chennai, India Workafella Full time

Job Overview:

The Vice President of Marketing will lead the development and implementation of a comprehensive marketing strategy aimed at generating leads and increasing brand awareness. This role encompasses the oversight of all marketing initiatives including SEO, SEM, social media, content marketing, email campaigns, Lead Generation, Events, Branding and Public Relations, ensuring alignment with the company's broader business objectives. Additionally, the VP will analyze competitive landscape trends and provide innovative ideas to differentiate the company in the marketplace.

Key Responsibilities:

Marketing Strategy: Develop and implement a cohesive marketing strategy that integrates

inside sales efforts with initiatives to optimize lead generation and conversion rates.

SEO & SEM Management: Oversee all aspects of search engine optimization (SEO) and

search engine marketing (SEM) to improve visibility and drive targeted traffic to our

websites.

Web Development Oversight: Collaborate with web development teams to ensure that our

websites are user-friendly, visually appealing, and optimized for performance, incorporating

the latest technologies and trends.

Creative Design: Guide the creative design process to produce compelling visuals and

marketing materials that effectively communicate the brand's message and resonate with

target audiences.

Brand Strategy Development: Create and implement a cohesive branding strategy that aligns

with the company's vision and mission, ensuring consistency across all platforms and

marketing materials.

Public Relations Management: Develop and manage comprehensive PR strategies that

enhance the company's reputation, manage media relations, and promote positive stories

about our brand and services.

Analytics and Reporting: Utilize analytics tools to monitor, analyze, and report on the

performance of marketing campaigns, making data-driven recommendations for continuous

improvement.

Event Marketing Leadership: Design and implement strategic event marketing initiatives,

including conferences, promotional events to enhance brand visibility and engagement.

Team Leadership: Manage and mentor a diverse team of marketing professionals, fostering a

culture of innovation and collaboration to achieve departmental goals.

Competitive Analysis: Conduct market research and competitive analysis to identify

opportunities for differentiation and improvement in marketing efforts.

Qualifications:

Master's degree in Marketing, Business Administration, Communications, or a related field.

Excellent leadership, communication, and interpersonal skills.

18+ years of experience in marketing, with a focus on lead generation, SEO, SEM, SMM, Web

development, creative design, Branding, Events and Public Relations, preferably in the real

estate industry.

Proven track record of developing successful marketing strategies and campaigns that drive

results.

Strong presentation skills with compelling narratives and data-driven insights.

Proficiency in analytics tools and marketing automation platforms.

Experience in developing and managing marketing budgets, ensuring cost-effective allocation

of resources to maximize ROI.

Flexibility to adapt to changing market conditions and industry trends, with a willingness to

embrace new technologies and methodologies.

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