HORECA Area Manager

3 weeks ago

Mumbai, India Wonderchef Home Appliances Pvt Ltd. Full time

Job Title: HORECA Area Manager - West

Location: Mumbai, Maharashtra


About Wonderchef:

Wonderchef is the leading brand of kitchen appliances and cookware in India. It is a professionally driven organization that has been funded by multiple Private Equity Investors. Chef Sanjeev Kapoor is the brand ambassador and the face of the company. The organization is known for the innovation, quality and design of its products, aggressive marketing and Omni-Channel distribution strategy. The brand has expanded its product range into the Coffee Machine segment. With a diverse offering of 15 SKUs, ranging from classic French Press to Fully Automatic Coffee Machines, Wonderchef has made significant strides in disrupting the coffee market.


Position Overview:

Wonderchef is seeking a dynamic and driven HORECA Area Manager for the West Region, based out of Mumbai. This role demands an entrepreneurial mindset, a strategic vision, and the ability to cultivate innovative insights into the Coffee segment within the Hotel-Restaurant-Café (HORECA) industry. The ideal candidate will be responsible for exploring and establishing new collaboration opportunities, culminating in the potential development of a franchise model.


Key Responsibilities:


1- Strategic Development:

  • Spearhead the development of the Coffee segment within the HORECA industry.
  • Cultivate innovative insights and strategies for growth and market penetration.


2- Sales and Rental Models:

  • Explore and implement outright selling and rental models tailored to the needs of Small Office/Home Office (SOHO) clients.
  • Analyze market demands and adapt business models accordingly.


3- Placement and Partnerships:

  • Develop and present proposals for placing coffee products in small restaurants, accompanied by promotional materials like tent cards.
  • Target and establish partnerships with chain stores, showrooms, and boutiques, including high-end locations.


4- Stay Property Partnerships:

  • Identify and negotiate placement or outright sales opportunities with stay property partners.


5- Hospitality Sector Collaboration:

  • Forge partnerships with leading hotel chains to place Wonderchef coffee machines in suites and executive apartments.


6- Customer Relationship Management:

  • Build and maintain strong relationships with key clients in the HORECA sector.
  • Ensure exceptional customer service and satisfaction.


7- Market Analysis and Strategy:

  • Analyze market trends, competitor activities, and customer preferences to identify growth opportunities.
  • Develop and execute targeted marketing and promotional campaigns.


8- Reporting and Documentation:

  • Prepare regular sales reports, forecasts, and budgets for management review.
  • Maintain accurate records of sales activities, customer interactions, and market intelligence.


Qualifications:

  • Bachelors degree required; MBA preferred.
  • 5+ years of proven sales experience in the HORECA sector - FMCG & FMCD industry experience is preferred.
  • Experience in Coffee Machine or coffee bean selling will be a plus.
  • Proven track record of achieving sales targets and driving business growth
  • Strong understanding of the Coffee or HORECA Market.
  • Excellent communication, negotiation, and interpersonal skills.
  • Ability to lead and inspire a sales team.
  • Proficiency in MS Office and CRM software.
  • Willingness to travel extensively within the assigned territory.


What We Offer:

  • Competitive salary and performance-based incentives.
  • Comprehensive health insurance and other benefits.
  • Opportunities for professional growth and development.
  • A dynamic and supportive work environment.


Join Wonderchef and be a part of a team that is passionate about bringing innovative, high-quality kitchen solutions to our customers


Wonderchef Home Appliances Pvt Ltd. is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

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