Marketing Lead

2 weeks ago


India Tummee.com Full time

About Tummee:

Tummee.com started with the simple realization that yoga has the potential to nourish and transform individuals, and in turn, societies. Yoga teachers play a critical role in this transformation. We believe that yoga teachers can have a greater impact if they have access to the right tools and resources. Tummee's mission is to provide yoga teachers around the world with the right tools so that they can plan and teach effective yoga classes.


In this endeavor to help yoga teachers, we have built a sophisticated yoga platform that allows yoga teachers to plan their lessons efficiently. The platform also acts as a knowledge repository for yoga teachers by providing them access to an extensive library of yoga poses and sequences. We are continuously evolving our product to better serve the needs of yoga teachers and we would love to have you as a partner in this mission


We are looking for a Marketing Lead as an individual contributor to join our team to continue to deepen our customer relationships.


What you will be doing

You will be working closely with the founder with the following responsibilities:

  • Develop and communicate marketing plans, campaign results and project recommendations to the founder.
  • Plan and execute initiatives to reach the target audience through appropriate channels, including social media, email, website, newsletters, notification channels etc.
  • Creating and running ads in Meta, Google, and other channels as needed.
  • Develop videos, customer case studies and other media content to communicate product benefits.
  • Analyze marketing data (conversion rates, traffic, etc.) to help shape future marketing strategies.



Requirements

  • MBA from a leading B-school with a minimum of 5-7 years of relevant work experience.
  • Experience in SaaS marketing in the international market is a must.  
  • Health and wellness industry experience will be an added advantage.
  • Ability to work independently.
  • Excellent problem-solving and analytical skills and impeccable business judgment.
  • Excellent communication and interpersonal skills, with the ability to be personable yet persistent.
  • Passion for customer excellence.




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