Marketing Lead
2 months ago
Company Description
Dreamwave AI is an AI research lab dedicated to augmenting human creativity with next-gen creative tools powered by AI.
Role Description
We are seeking a dynamic and strategic Marketing Lead to drive the marketing efforts at Dreamwave AI. The ideal candidate will have a proven track record of developing and executing comprehensive marketing strategies that effectively communicate the value proposition of AI-driven creative solutions.
Key Responsibilities:
- Develop and execute a strategic marketing plan to drive brand awareness, customer acquisition, and revenue growth.
- Collaborate with cross-functional teams to define target audiences, value propositions, and messaging strategies for Dreamwave AI products and services.
- Lead the creation of compelling marketing collateral, including website content, blog posts, case studies, whitepapers, and social media content.
- Oversee digital marketing initiatives, including email campaigns, social media advertising, search engine optimization (SEO), and pay-per-click (PPC) advertising.
- Manage Dreamwave AI's presence at industry events, conferences, and trade shows to showcase our products and engage with key stakeholders.
- Analyze marketing performance metrics and use data-driven insights to optimize campaigns and drive continuous improvement.
- Stay informed about industry trends, competitive landscape, and emerging technologies to inform marketing strategies and tactics.
- Build and maintain strong relationships with media outlets, influencers, and strategic partners to amplify Dreamwave AI's brand presence.
Qualifications:
- Bachelor's degree in marketing, communications, business administration, or related field; MBA or advanced degree is a plus.
- Minimum of 5 years of experience in marketing, with a focus on technology, AI, or creative industries preferred.
- Proven track record of developing and executing successful marketing strategies that drive brand awareness and revenue growth.
- Strong understanding of digital marketing channels and tactics, including SEO, PPC, social media, email marketing, and content marketing.
- Excellent written and verbal communication skills, with the ability to craft compelling messaging and content that resonates with target audiences.
- Demonstrated ability to analyze marketing performance metrics and use data-driven insights to inform decision-making and optimize campaigns.
- Creative thinker with a passion for innovation and a keen interest in the intersection of AI and creativity.
- Strong leadership skills with the ability to collaborate effectively across teams and influence stakeholders at all levels of the organization.
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