Trade Marketing Executive

4 months ago

Guwahati, India Allied Blenders & Distillers Ltd. Full time

About the Company:

Allied Blenders and Distillers Limited (ABD) is the largest domestic spirits company and the 3rd largest IMFL company in India. It is promoted by the stalwart of the Indian alcobev industry,

Mr. Kishore Chhabria. From being a single-brand company a little over 6 years ago, today ABD is a multi-brand company with having presence in almost all categories within the spirits industry. ABDs flagship brand, Officers Choice is one of the largest-selling whisky brands in the world and is one of the largest spirits brands exported out of India, selling in 23 countries across the globe. Sterling Reserve, our premium offering, continues to scale new heights with its impeccable blend while OC Blue remains a fan favourite in the deluxe whisky segment.

Other brands in our portfolio include Officers Choice Black, Sterling Reserve B10, Sterling Reserve B7, Sterling Reserve cola mix, ICONIQ White, X&O Barrel, Jolly Roger Rum, Class 21, Officers Choice Brandy, Lord & Master Brandy, Kyron Premium Brandy and Zoya Gin.


Responsibilities:

  • Support Marketing plan and effective execution of the set marketing plan of the area assigned with special focus on BTL implementation. Based on market understanding evaluation of brand awareness needs in terms of shop / bar visibility Dealer Board, Flanges, Display (show window/Rack) POP, counter tops etc.
  • Support Brand visibility and image building which includes – Hoarding, Buses, Bus Shelter, Kiosks, Wall Painting, Trams, Translites, etc.
  • Evaluating need of consumer offer with the support of TMM which includes

i) On pack offer.

ii) Consumer activity at consumption points which includes Bar Promotion & others.

iii) Spot promotions.

  • To identify local opportunities which include events, festivals, sponsorship opportunities, etc.
  • Take all necessary approvals from TMM and maintain record of approvals & spends.
  • Ensure that all proposals approved are executed as per asked for. Inventory, promotional reports are maintained and sent in time etc.
  • Evaluate all activities and send in the feedback report to marketing. Regular MIS to all concerned.
  • Vendor Management (proper selection of vendors, ensure timely delivery of promotional items, selection of innovative gifts, vendor benchmarking etc.)
  • MIS & Reporting: Prepare monthly promotional reports, ensure gifts are stocked and maintain proper reports.


Key Competencies:

  • Analytical ability: Analyze market data
  • Ability to liaise at all levels internally and externally
  • Experience in event management is preferable
  • Knowledge and experience of consumer and trade promotion


Location: Guwahati & Bhubaneshwar


Experience:

3+ yrs. of experience in FMCG/Liquor/Telecom industry/Consumer durables in sales promotion, trade marketing, consumer activation and events.


Educational Qualification:

Post graduate in Marketing preferred from reputed institutions.

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