Senior Account Executive-Digital

1 week ago

Gurugram, India Genesis BCW Full time

Genesis BCW is looking for a Senior Account Executive- Digital for it’s Gurugram office. For this requirement we are looking for an individual who will be actively involved in the day-to-day execution of client activities under the supervision and guidance of senior team members. The person is required to support our corporate strategy to help ensure superior client service, a winning culture and profitability.

CORE JOB RESPONSIBILITIES


Client Support and Communication:

  • Assist in maintaining regular communication with clients to gather requirements, provide updates, and address inquiries.
  • Support senior team members in understanding client goals and expectations.
  • Actively listen to client feedback and ensure it is communicated effectively within the team


Campaign Execution:

  • Assist in the implementation and execution of digital marketing campaigns across various channels
  • Support in the creation of campaign assets, including copywriting, ad creatives, and landing pages.
  • Monitor campaign performance metrics and assist in analyzing data to identify areas for improvement.


Administrative Support:

  • Provide administrative support for client accounts, including maintaining project documentation, organizing meetings, and managing timelines.
  • Assist in preparing reports and presentations for client meetings.
  • Ensure all client-related documentation and communication are accurately documented and archived.


Research and Analysis:


  • Conduct research on industry trends, competitor activities, and audience behaviors to support campaign planning.
  • Assist in analyzing campaign data to derive actionable insights and optimize performance.
  • Support in the preparation of client-facing reports, highlighting key findings and recommendations.


Team Collaboration:

  • Collaborate with cross-functional teams, including creative, content, and analytics, to ensure seamless execution of campaigns.
  • Actively participate in team meetings, brainstorming sessions, and knowledge-sharing activities.
  • Offer support to team members as needed, contributing to a positive and collaborative work environment.


Quality Assurance:

  • Assist in conducting quality checks on campaign assets to ensure accuracy, consistency, and compliance with brand guidelines.
  • Support in identifying and resolving any issues or discrepancies in deliverables.


Continuous Learning and Development:

  • Stay updated on the latest trends, technologies, and best practices in digital marketing.
  • Participate in training programs, workshops, and industry events to enhance skills and knowledge.

Experience:


2.5-3 years of work experience with a digital/ social/ advertising agency

Must be informed and active follower of latest social media industry and content trends

Excellent written, oral communication and presentation skills


Interested candidates can share their resumes with princy.kwatra@bcw-global.com

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