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Performance Marketing Specialist

2 months ago

Mumbai, India Fibre2Fashion Full time

Performance Marketing specialist: Job Description


Objectives of this Role

·      Support Marketing Manager in delivery of effective marketing programs that achieve company’s objectives

·      Assist in execution a variety of marketing initiatives that drive brand awareness, trial and distribution, including the day-to-day execution across marketing campaigns and promotions primarily on LinkedIn and Google

·      Support the development and execution of marketing materials, adapting scopes, timelines, and deliverables as needed for maximum benefit

·      Build skill sets and apply that knowledge in achieving marketing objectives for the company

Daily and Monthly Responsibilities

·      Collaborate with team members to execute sales and marketing campaigns, participating in brainstorming sessions to execute marketing plans for internal and external projects

·      Plan and implement various marketing campaigns for brand-building and lead generation that align with overall company goals and sales targets

·      Help gather, analyze and present brand, competitor insights, trends, and data

·      Contribute to other lead generation and customer-acquisition activities, such as media promotion, networking, email marketing, webinar promotions, etc

·      Coordinate public relations and outreach initiatives, including press release distribution

·      Measure and report performance of marketing campaigns, gain insight, and assess against goals using Zoho CRM platform

·      Conduct research on market trends, brand’s audiences and competitors, and end-to-end consumer journey to drive engagements and conversions

·      Analyze digital marketing analytics reports and share insights with the team to develop optimization plans

·      Stay abreast of emerging digital tools and platforms, digital marketing trends, new technologies, and share insights with the rest of the team


Requirements

Skills and Qualifications

Bachelor’s degree in marketing, business, or related field

3+ years’ experience in performance marketing

Hands-on experience developing campaigns and promotions on LinkedIn, Google

Proven success in a fast-paced environment, working with a team and individually.

Exceptional oral and written communication skill, and presentation ability