Social Media Executive
4 weeks ago
About Armor -
In a world where everything is rapidly becoming commoditized, distribution is and will continue to be a powerful competitive advantage. The future of branding belongs to creators, not corporations. At armor, we empower creators to launch game-changing consumer brands, leveraging their influence and reach. We are debuting our first brand in consumer electronics, in collaboration with a creator with over 15 million followers. Join us in reshaping how brands are built and brought to market in the digital age.
The company has received funding from prominent founders like Ritesh Agarwal (OYO), Jaynti Kanani (Polygon), Vedang Patel & Rohin Samnatey (Souled Store) and other creators with a combined following of 30 million+.
About Role -
Mission -
Lead and manage Armor's content channels from launch to scale, ensuring engaging, on-brand content that builds awareness
Key Activities -
Channel Launch: Plan and execute the launch of new content channels, ensuring all content aligns with Armor's brand identity and goals.
Content Creation: Develop and oversee the production of high-quality content tailored to each channel, including videos, social media posts, blogs, and other digital media.
Channel Growth Strategy: Design and implement strategies to grow and scale content channels, focusing on audience engagement and retention.
Cross-Platform Management: Ensure consistent and cohesive content delivery across multiple platforms, adapting content to suit the unique audience of each channel.
Team Coordination: Collaborate with marketing, design, and product teams to create and synchronize content that supports broader business initiatives.
Performance Monitoring: Track channel performance metrics, making data-driven adjustments to optimize growth and engagement.
SEO & Optimization: Optimize content for search engines and platform algorithms to increase visibility and drive organic growth.
Community Engagement: Foster and manage community engagement across channels, responding to feedback and building a loyal audience.
Competencies -
Strategic Vision: Ability to develop and execute strategies that successfully launch and scale content channels.
Content Expertise: Strong skills in creating and managing content that resonates with audiences and drives engagement.
Analytical Thinking: Proficient in analyzing channel performance data and making informed decisions to enhance growth.
Leadership: Capable of leading and coordinating teams to achieve content goals and maintain channel consistency.
Adaptability: Flexibility to adapt strategies based on evolving trends and audience needs.
Communication: Excellent verbal and written communication skills to effectively convey ideas and collaborate with teams.
Tech-Savvy: Familiarity with content management systems, social media platforms, and analytics tools, with the ability to quickly learn new technologies.
Growth Mindset: Focused on continuously improving content strategies to drive channel growth and scale effectively.
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