Social Media Manager

3 weeks ago

Mumbai, India The Social Lions Full time

As a Social Media Manager, you'll manage an organization's online presence by developing a strategy, producing good content, analyzing usage data, facilitating customer service, and managing projects and campaigns.


Responsibilities

  • Develop creative and engaging social media strategies and campaigns.
  • Manage the day-to-day handling of all social media channels such as Instagram, , Facebook, X, and YouTube, adapting content to suit different channels
  • Create engaging content (and outsource this effectively) across multiple platforms
  • Develop, launch, and manage new competitions and campaigns that promote your organization and brand
  • Form key relationships with influencers across social media platforms
  • Undertake audience research
  • Manage and facilitate social media communities by responding to social media posts and developing discussions
  • Monitor, track, analyze and report on performance on social media platforms using tools such as Google Analytics and Facebook insights
  • Research and evaluate the latest trends and techniques to find new and better ways of measuring social media activity
  • Analyze competitor activity
  • Recommend improvements to increase performance
  • Set targets to increase brand awareness and increase customer engagement
  • manage, motivate, and coach juniors such as social media executives or interns.
  • Encourage collaboration across teams and departments
  • Regularly connect with clients via telephone, email, conference calls, or face-to-face (agency roles).


Qualifications

  • 2+ years of social media marketing experience (prefer to have account management experience also).
  • A solid understanding of the use of a range of social media platforms, particularly about advertising/branding and customers
  • Strong copywriting and editing skills suitable for each platform, from knowing how to write a successful tweet to using effective storytelling techniques
  • Knowledge and understanding of algorithms and search engine optimization
  • Creative skills for contributing new and innovative ideas
  • Strong communication and people skills for articulating ideas to colleagues and clients
  • Leadership qualities to lead and motivate a team
  • Excellent teamwork, collaboration, and networking skills
  • Organizational skills, with the capacity to prioritize and work across multiple projects
  • Project and campaign management skills
  • The ability to work well under pressure to meet deadlines
  • Online community management and customer service skills to strike the balance between publicity and stimulating direct discussion with potential and actual customers
  • An eye for detail and the ability to work accurately
  • Motivation and commitment to work

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