Sr. Executive PR
2 weeks ago
PR Executive
Summary –
· Skills Required – Must have worked on Educational and Pharma sector
Looking candidates only from an agency background.
· Location – Pune
· Experience range – 2 to 3 Years
· Shift timings (If applicable) – Regular shift
Job Responsibilities –
· Plan and execute digital PR campaigns
· Find and target online avenues and audiences to drive PR
· Build on existing and develop new relationships with influencers, bloggers and media
· Develop a public relations plan for clients of various sectors
· Develop media relations strategy, seeking high-level & positive placements in print, broadcast and online media
· Strong ability to develop story narratives and pitch the same to the media
· Leverage existing media relationships and cultivate new contacts within business and industry media
· Manage media inquiries and interview requests
· Create content for press releases, byline articles and keynote presentations and appropriate distribution /dissemination of the same
· Evaluate opportunities for awards, partnerships, sponsorship, speakership on an on-going basis
· Maintain a keen understanding of industry trends affecting brand and make appropriate
recommendations regarding communication strategy surrounding them
· Anticipate crisis situations and mitigate the same
· Monitor, analyze and communicate PR results on a monthly basis
Requirements –
· Proven experience as a Public Relations executive or similar PR role
· Experience managing media relations (online, broadcast and print)
· Background in researching, writing and editing publications
· Strong communication ability (oral and written) and Excellent organizational skills
· Ability to work well under pressure
· Creativity and problem-solving aptitude
· Strong relationship with Media Constituents
· Ability to multitask and working on strict timelines
Notice period criteria – Any
Email to – riddhi.g@aptita.com
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