Head of Trade Marketing

4 weeks ago


Bengaluru, India PeopleLogic Full time

About the Customer

Company is India's leading B2B marketplace and New Retail platform, serving over 250000 mom & pop stores (“Kiranas”) across 50+ cities in India.

About the Role

Designation : Trade marketing Head

Work Location: Bangalore

Work Experience: 10- 16 Years of experience

Responsibilities

  • Developing and executing the Trade Marketing Plan in line with sales and marketing objectives and managing the Trade Marketing budget
  • Improving brand presence and campaign execution across trade through excellence in in-store planning, execution, and tracking in alignment with the annual marketing priorities
  • Leading and implementing channel-specific marketing strategies and plans for assigned retailers
  • Conceptualizing and executing trade promotions and rolling out impactful in-store campaigns in collaboration with marketing and sales teams
  • Leading activation programs with partners to improve brand visibility
  • Visiting the points of sale regularly to ensure that the brand is visible, and guidelines are respected


Background and Requirements

Job Requirements

Key Requirements

  • Should have a degree in Marketing, Business Administration, or a related field
  • Should have prior experience in Trade Marketing
  • Should have strong communication & interpersonal skills
  • Should have strong analytical skills and are comfortable dealing with numerical data
  • Should thrive in matrix environments and are adept at influencing and coordinating with different stakeholders



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