Gm Trade Marketing

4 weeks ago

HSR Layout Sector Bengaluru Karnataka, India StratMed Full time

**Objective**

Responsible to develop, steer and implement a holistic Trade Marketing Activation plan for

B2B and retail, all in accordance with guidelines and our strategic business plan. The

position’s main responsibility is to increase demand with supply chain partners like our

existing distributors and retailers. The focus is also to appoint new distributors and retailers

across India in all our segments / product line-up. The position is expected to develop and

implement well thought-out strategies (product launch, loyalty program, etc.) that increases success rate and brand perception.

This position will also be in charge of retail VM concept / soft shops / fixtures and fairs.

**Responsibilities**

1. Lead the overall trade marketing plans with directional support from Heads of Sales

and Marketing departments in order to maximize company business

2. Overall responsibility of Visual Merchandising concept - execution and monitoring.

3. Ensure execution and commercial impact of JGH marketing concepts

4. Cultivate programs that ensure product sell-in and sell-out in B2B and own stores

5. Be in charge of the seasonal trade marketing plans and strategies

6. Ensure proper customer relationship management together with the Sales Head in each territory / location.

7. Ensure Sales Team members are trained in VM and adhere to set-up norms.

8. Implement and continuously develop store concept improvements

9. Be in charge of full fixture programs - development, testing and implementation

10. Be in charge of packaging concepts in order to maximize sell-out at point of sale

11. Define window and soft shop guidelines (as per approved plan)

12. Coordinate and support windows and soft shops implementation together with the Marketing responsible in each Market

13. Full responsibility for Trade Marketing Budget

14. Lead /support the execution and communication of tradeshows (as per approved

plan)

15. Capture and translate shopping trends, set targets and evolve new concepts

**Requirements**:

- Experience: Minimum 10 years of trade marketing experience in innerwear / garment industry.
- Should be a strategic thinker - who can paint the big picture with an eye for details
- Able to build relationship across all spectrums of retail and wholesale business

segment
- Strong understanding of the distribution channels for the industry.
- Strong track record of stakeholder management and collaboration skills
- Demonstrated negotiation and monitoring skills in managing 3rd party vendors
- Ideal with good market know how in both Mass and Lifestyle segment.
- Bachelor / Masters in marketing or/and trade /commerce

**Job Location : Bangalore (with pan-India travel)**

**Salary**: Up to ₹3,000,000.00 per year

**Experience**:

- Channel Sales / Sales And Distribution: 10 years (required)
- Lifestyle AND Apparels: 10 years (required)

**Speak with the employer**
+91 8105295775

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