Partner Marketing Specialist

1 week ago

India Asia Association Pte Ltd Full time

The Partner Marketing Specialist plays a pivotal role in delivering high-touch marketing concierge services to our cloud computing partners. This position blends strategic collaboration, campaign execution, and premium presentation to drive joint go-to-market success across infrastructure, SaaS, and platform ecosystems. You’ll serve as a trusted advisor, ensuring cloud partners receive tailored, impactful support that amplifies their brand and accelerates adoption.Key ResponsibilitiesConcierge Campaign Enablement- Serve as the primary marketing liaison for cloud computing partners, offering white-glove support across campaign planning, asset development, and execution.- Curate co-branded toolkits, landing pages, and activation plans aligned with cloud product launches, service tiers, and partner goals.Strategic Partner Collaboration- Facilitate joint planning sessions with cloud alliance managers, product marketers, and sales teams to align on messaging, KPIs, and launch timelines.- Translate technical cloud offerings into elegant, client-facing narratives and visuals.Project Management & Execution- Manage timelines, approvals, and deliverables for cloud-focused campaigns, webinars, and digital activations.- Track performance metrics (e.g., MQLs, CTRs, pipeline influence) and prepare post-campaign reports with actionable insights.Creative & Technical Enablement- Guide partners on brand guidelines, messaging frameworks, and storytelling best practices for cloud services.- Provide layout direction and feedback on partner-submitted assets to ensure premium presentation and emotional resonance.Resource Coordination- Source and coordinate internal and external resources (designers, copywriters, cloud SMEs) to support partner needs.- Maintain a library of cloud marketing assets, templates, and success stories for partner enablement.Ideal Candidate Profile- 3–5 years of experience in partner marketing, preferably within cloud computing, SaaS, or B2B tech.- Strong interpersonal and communication skills; able to build trust and influence across technical and non-technical stakeholders.- Detail-oriented with a flair for premium presentation and storytelling.- Proficient in project management tools (e.g., Asana, Trello) and marketing platforms (e.g., HubSpot, Salesforce, Canva).- Comfortable navigating ambiguity and tailoring solutions to partner-specific cloud offerings.What Success Looks Like- Cloud partners feel supported, empowered, and delighted by the marketing experience.- Campaigns are executed on time, on brand, and with measurable impact across cloud adoption and pipeline growth.- Internal teams view you as a strategic bridge between cloud partner needs and marketing excellence.

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