Performance Marketing Manager

1 week ago

Ahmedabad, India ATCG Lifescience. Full time

We are looking for a data-driven and creative Performance Marketing Manager to plan, execute, and optimize paid digital marketing campaigns across platforms. The ideal candidate will be responsible for acquiring high-quality traffic, improving ROAS, and driving measurable business growth through performance channels.

Key Responsibilities:
  • Plan and manage paid marketing campaigns across Google Ads, Meta (Facebook/Instagram), LinkedIn, and other digital platforms.

  • Optimize campaigns regularly to meet KPIs such as CTR, CPA, ROI, and conversion rates.

  • Monitor daily performance metrics and generate detailed campaign performance reports.

  • Conduct A/B testing of creatives, ad copies, landing pages, and targeting strategies.

  • Collaborate with the content and design teams for creative assets and landing page improvements.

  • Manage digital ad budgets effectively and allocate spending based on performance insights.

  • Stay updated on digital trends, ad platform updates, and competitor strategies.

  • Analyze customer journeys, set up conversion tracking, and identify funnel bottlenecks.

  • Work with analytics tools like Google Analytics, Google Tag Manager, and other attribution models.

Requirements:
  • Bachelor’s degree in Marketing, Business, or a related field.

  • 3+ years of hands-on experience in performance marketing or digital advertising.

  • Proven experience in running and optimizing paid campaigns (Google Ads, Facebook, etc.).

  • Strong analytical skills and proficiency with Excel and reporting dashboards.

  • Experience with tools like Google Ads, Meta Business Manager, Google Analytics, and other ad-tech platforms.

  • Understanding of conversion rate optimization and landing page performance.

Preferred:
  • Certification in Google Ads or Facebook Blueprint.

  • Experience in e-commerce, B2B lead generation, or mobile app campaigns.


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